Your Customers Have Changed. Here’s How to Engage Them Again.

Your Customers Have Changed. Here's How to Engage Them Again.

 
The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues.
 
The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved to and re-engaging with them.

COVID-19 is a different beast than recent economic crises and recessions such as the Great Recession of 2008 and the Mideast oil crisis, whose causes were financially driven. The fundamental driver of the pandemic is health and safety concerns and hence customer driven. Customers’ immobility and desire to be safe in the current environment has resulted in volatility in purchases and productivity across idiosyncratic product categories, resulting in a net economic crisis of a type that has not been witnessed by anyone alive today.

Government-imposed quarantines, self-isolation, and closures of stores and offices have further forced changes to customers and hence firm-based behaviors. The outcome of customers’ health and fears has resulted not in a traditional recession but a “deaccession,” where supply and demand exist, but customer-access to products and services has been significantly shut off.

“RESEARCH DEMONSTRATES THAT FIRMS WHO MAINTAIN OR ACCELERATE CUSTOMER-CENTRIC PHILOSOPHIES CONSISTENTLY OUTPERFORM FIRMS THAT DO NOT.”

All in all, this set of circumstances and stricter budget constraints make customers less able and less willing to spend compared to past recessions. How will you find them? How will you engage them?

How should firms adjust?

What is clear in the COVID-deaccession is that this change in customer behavior is pushing firms into a new “directional reality.” Firms need to adapt to shifting customer wants by engaging a more customer-centric philosophy. Rather than expecting their customers to come to them, they need to go to their customers.

Past research demonstrates that firms who maintain or accelerate customer-centric philosophies consistently outperform firms that do not. In fact, they gain market share from competitors who cut back on customer-centric investments.

During this COVID-deaccession, it is even more critical for firms to become more customer centric by researching and understanding their customers’ new problems caused by fear, isolation, physical distancing, and financial constraints, and attempt to structure their offerings to meet these new unmet wants and needs.

The velocity or rate of adaption that firms need to adjust to a new directional reality will depend on customer demand. Industries with decreasing customer demand—offline entertainment, hospitality, real estate, industrial commodities, and suppliers to these industries—need to adjust rapidly to give them a better chance of surviving.

In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower, yet definitely needed, pace to help sustain growth for the longer term.

Whether industries are experiencing decreases or increases in demand, all firms and organizations need to take a step back or forward and ask themselves: What should be my minimally viable strategy to get through these unprecedented times?

Which directional reality should your firm pursue?

To adapt to a new customer-centric directional reality, we propose an alternative to Ansoff’s (1965) growth strategy matrix (see table below). The proposed 2 x 2 matrix is categorized by whether the firm is competing with existing versus new or modified products and services, and whether it is competing in current or new markets (i.e., new customers and/or new geographies).

 
First Quadrant: Firms stay in the status quo or pre-COVID situation. As discussed earlier, times have changed, and business cannot be run as usual. Firms must go to their customers instead of just relying on their customers coming to them. Thus, maintaining the status quo or first quadrant behavior is not advised. We need to go beyond status quo in the new abnormal.

Second Quadrant: Firms create new products or services. Firms may consider adding new services or tiers of products that meet customers’ deaccession-based basic unmet needs. Walgreens allowed customers to purchase a number of products at their drive-through because of their fundamental utilitarian-based health and safety needs. TechSee is providing European organizations free access to their artificial reality (AR) annotation products on mobile phones. AT&T, Cisco, and Zoom have enhanced their network capabilities for increased demand in bandwidth. In addition, numerous small businesses like restaurants and home goods retailers try to match increased demand by allowing customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant.

Third Quadrant: Firms expand into new customer markets with their existing products or services. For many companies, demand in the first quadrant has dropped sharply—they must find new markets to grow. Hence, American, Delta, and United Airlines are now employing airplanes previously targeted for passengers to fulfill cargo deliveries. For some firms, their products or services are now useful and in demand by new customer bases. Cintas is expanding its business-cleaning offerings to new markets to match new demands and unmet needs. Zoom removed time limits from basic accounts for primary school educators who now need to use its teleconferencing software for teaching. Fan Interactive Marketing, which provides customer relationship management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive.

Fourth Quadrant: Firms diversify simultaneously into both new markets and new products and services. Firms whose customer demand for their core products and services has decreased need to find new customers for new products and services in segments experiencing steep increases in demand. Thus, Dyson, GM, Ford, Volkswagen, and Tesla attempted to produce ventilators for hospitals, British Honey Company is making hand sanitizers, and Louis Vuitton, Nivea, and Zara are making surgical masks, disinfectants, and other medical-related devices.


 

What principles should your firm employ?

So far, we have discussed and proposed high-level strategies firms should employ to navigate the COVID-deaccession crisis. We now provide five customer-centric principles for firms to deploy.

    1. Expand your digital footprint. Companies need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives to customers to reward them using these options. Dunkin’ provides extra loyalty points to customers who pre-order on mobile apps. HBO made numerous shows available for free on its app to drive subscriptions for its services in the near future. Opportunities also exist for B2B technology firms. Suppliers can provide customers with enhanced ecommerce services that are in great demand. Shopify provides multiple services to small businesses to enable greater digital footprints. Hootsuite provides their professional service platform for free to small businesses for a good reason; business growth by these firms is expected to increase soon. Similarly, Alibaba, Baidu, and Tencent have made cloud services in China free to small businesses.

 

    1. Reward your loyals. Firms can introduce special offerings to customers requiring special considerations because of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through hard times. Netflix set up a $100 million fund to help creatives like actors, producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives. Walmart is paying suppliers more quickly. Costco, Whole Foods, and Dollar General introduced shopping hours for senior citizens while Woolworths Supermarket in Australia closed a number of stores with less traffic to better enable deliveries to seniors, those with disabilities, and those in quarantine or self-isolation.

 

    1. Connect emotionally. To accommodate such demands, firms such as Deliveroo, Uber Eats, UPS, and FedEx, are providing touchless end-point delivery. Maersk, a leader in shipping services, kept its sailors on ships to ensure their safety and continued cross-national shipping. Alibaba and JD.com employed mandatory health checks and use of safety equipment in its factories and delivery trucks so suppliers could get their products to their end-customers. Finally, Dettol created the #HandWashChallenge to encourage proper washing techniques while using its product, garnering over 20 billion views on TikTok. Firms that connect emotionally with their external and internal customers and emotionally and physically with employees are expected to perform better than firms who just connect with their customers physically.

 

    1. Recognize financial constraints. Many customers are facing financial hardship caused by layoffs, furloughs, and a reduction in their employment hours due to the COVID-deaccession. Firms should initiate crediting and financing, deferral of payments, new payment terms, and renegotiation of rates to those in need. Such efforts will encourage longer-term relationships and loyalty, which will increase revenue and reduce transaction costs. DoorDash is temporarily waiving commission fees to restaurants for its services in multiple countries with expectations the restaurants will likely employ DoorDash in the future. M-Pesa implemented fee-waivers in Kenya and other African countries to encourage use of its financial services and reduce the need for a physical exchange of currency. IAG and many other insurance firms are offering refunds, deferred payments, and no charges to small businesses experiencing financial hardship, knowing these companies are likely to continue as long-term clients.

 

  1. Turn threats into opportunities. Instead of waiting for their customers, firms need to proactively reach out to their potential and current customers about products/services, digital and delivery options, health safeguards, and payment plans. 7-Eleven advertises on Spotify about its availability of daily staples, attracting a new segment of customers. Staples offers free delivery and special promotions to individual home-office customers. Alibaba increased training offerings to a broader set of customers in China on how to use its platforms.

 

Making sense of it all

As the COVID-deaccession crisis has fundamentally shifted customer behavior toward fulfilling more utilitarian-based demands for fundamental needs, firms need to adjust their directional reality to one of three proposed growth strategies. The pace firms should use to adapt to this directional reality will be based on their level of demand, with those with decreasing demand required to urgently adjust, while those with increasing demand adapting at a slower pace or with more limited offerings.

And whether demand has declined or increased during such unprecedented times, all firms and organizations need to ask: What is my minimum viable strategy going forward during this period?

About the Authors

Harvard Business School

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. Ofer Mintz is Senior Lecturer and Associate Head of External Engagement of the Marketing Department at the University of Technology Sydney Business School. Imran S. Currim is UCI Distinguished Professor, Professor of Marketing, and Director, Beall Center for Innovation and Entrepreneurship, at the Paul Merage School of Business, University of California, Irvine.

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Commercial Hard Money

Bridge Loans

  • Close in 5-7 Days
  • 65% ++ LTV
  • Loan Terms from 3 months to 5 yrs+
  • Rates Starting in the 7’s
  • Interest Only
  • All Property Types

Fast and Easy

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

Whether you are a Realtor, Financial Planner, Residential Loan Officer, Accountant, or Entrepreneur you can start a lucrative career in Business and Commercial Real Estate finance.

  • Free Training
  • Underwriting Guidelines
  • Access to all forms and apps
  • Easy Online Submission to 100’s of lenders
  • Your Own Support Professional
  • All the Tools you need 

All the Support you deserve

All the Potential you can Reach

Learn More * Do More  * Earn More

And Register
or

Email  Us

And A Support Professional Will Contact You To Answer any Questions and Get You Started.

Social Media Marketing – Powering Sales

Social Media Marketing – Powering Sales

The use of social media within digital marketing and inbound marketing has become an important gear in the sales and demand generation engine. The sales and marketing engine needs fuel (supply of traffic or prospects) which the engine turns into visitors and leads where sales converts to customers.

social-media-marketing

The use of social media and lead generation are the gears which powers the engine. The bigger the social media gear size the harder the marketing gear works. And the harder the marketing gear works, the faster and more productive the sales machine will work to generate revenue.

Social media (blog, content marketing, and articles) is the gear that gets the marketing and sales engine working. Social media pulls in the traffic and prospects and converts them to visitors or leads. When driving a car, we push the pedal to the metal in the highest gear to get to a destination faster. The same logic applies to inbound marketing and lead generation. A business needs to work the biggest gear, social media, to ensure a constant supply of visitors, leads and buyers to power the business growth.

Social media also impacts SEO and long tail keywords. So if social media is the gear, then content marketing and blogging platforms like WordPress, Medium, Svbtle, Postach, Ghost, LinkedIn Pulse, Storify, Tumblr, Blogger, Buzzfeed etc. and the traffic they can generate is the fuel that turns the social media gear.

To put the potential impact of social media into perspective, here is some insightful statistics’ on buyer decisions.

  • “57% of the purchase decision is complete before a customer even calls a supplier.”
  • “67% of the buyer’s journey is now done digitally.”

Big business or small business, it is vital to have social media in the marketing plan for lead generation and inbound marketing strategy. Every marketing team has to see social media and inbound marketing tactics as a critical gear in the buyer’s journey.

Social Media Marketing Is Critical for Inbound Lead Generation Success, so is Sales.

The days when demand generation meant only using paid search or media placement and email marketing are over. Today’s buyers are on a different journey where business buyers and consumers are using keyword search and social channels to find content upon which to make informed choices. In fact, they are now in control of the buying process where they are start the demand generation process without any seller being involved.

Social media does not replace selling, good sales or selling practises, as research shows that talking to a sales person still has a strong influence on buyers vendor selection. Social media and inbound lead generation is just a gear (a vital gear) in the lead-to-revenue path that enables marketing to funnel leads to the sales machine, which turn them into customers.

Another reason that social media is a gear which needs to be connected to the sales engine is that while social media and inbound marketing can deliver more leads at a lower cost than outbound marketing or sales, inbound leads take 30 to 40% longer to move through the sales funnel.

The other Digital Marketing Gears

Like any engine, the sales and marketing engine needs more than one gear to power it, gears like social media selling, SEO gear, paid search (SEM) and email marketing gear all play a key role in lead generation and lead nurturing. Successful inbound marketing is about getting the mix right between short term tactics, longer term tactics and tactics that deliver demand now.

The Actions and Actives in getting the Social Media gear moving.

  1. Publish and Attract. This is about pulling in the fuel (traffic, prospects, suspects) into the engine. The greater the reach via multiple blogging platforms for content marketing, research papers, articles, the bigger the awareness a business can generate by posting the content via Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, SlideShare, Google+, Reddit and other content marketing sources. But attracting traffic and visitors is only VANITY, leads and customer engagement is SANITY.
  2. Convert. This step is about getting the traffic into visitors who will convert into at least repeat visitors to gather more information or as leads (newsletter signup, free trial, landing page, and request for information form). This convert point means the traffic the social media gear is attracting is the right profile plus they like the content or messaging pushed out. Other good convert points should include the visitors who follow, shared, liked, commented or republished the content. This convert point means a business has taken a step closer to building a relationship and nurturing the lead through the sales process.,
  1. Lead Nurturing. The lead and customer nurturing process fits between the attracting and closing stages. Returning visitors will seek out fresh content or product information, people who signed up for newsletters or email updates need to be influenced. The sales team should now be engaged with social selling to the prospects. This stage is where prospective buyers are sourcing, digesting and reviewing information and content. A recent report by Act-On showed that 85% of Business-to-Business buyers said it takes three or more pieces of relevant content to help make a decision on progressing with a supplier. So, a business can lead nurture by influencing the buyer to take action by feeding them with relevant content on their terms or personalised preference.
  2. Close. This stage is where leads are moved through the pipeline to become customers. Returning visitors will reveal themselves to enter into the sales funnel and existing lead nurturing prospects move down or out of the sales funnel. The key measure here is conversion, what is the lead-to-revenue conversion rate? What is the cost of customer acquisition? Closing is both a sales process and a workflow process so marketing and sales management need to work together to audit the attract, convert, lead nurturing and closing stages to ascertain what is working and what is not.
  3. Pipeline Replenishment. Reduce the cost of marketing by getting customer referrals or customer net promoters. The stage has to do with social media monitoring and sales teams using social selling to stay in touch with customers and expand their network. This stage can include surveys, feedback, and publishing new content and listening to social media chatter

Social media marketing is a process to generate leads via well written content that is published across multiple social channels resulting in lead nurturing activity by marketing and sales where strangers become customers

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

A Business Accounting Service that Does More

Dedicated to Small Business
Focused on Growth
Pro-Active
Builds Business Credit
Payroll Services
Analytics to Control Costs
Builds Profits
Debt Resolution
Provides Affordable Financing

+++++More

A CFO service that provides the benefits that big businesses enjoy, to the small business in every community.

Making Small Business Bigger

Commercial Hard Money

Bridge Loans

  • Close in 5-7 Days
  • 65% ++ LTV
  • Loan Terms from 3 months to 5 yrs+
  • Rates Starting in the 7’s
  • Interest Only
  • All Property Types

Fast and Easy

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

The 5 Best Growth Hacks of All Time

The 5 Best Growth Hacks of All Time

Learn how Airbnb, Twitter, and Dropbox got millions of users

Image for post

Image for post

Photo by Aaron Sebastian on Unsplash

Growth hacking: the art of acquiring users without investing a single penny.

For years, every business from small startups to worldwide corporations relied on traditional advertising to market their business. They’d spend thousands or even millions of dollars on banner ads and TV commercials, just to get a 0.1% or worse conversion rates.

Eventually, people realized that this was a horrible strategy. They were paying a premium to shove their product in people’s faces to raise awareness. Not a very good way to start the customer relationship.

Over the years, Growth hacking has evolved to become the superior marketing strategy. Product, business, and marketing teams come up with clever ways to get acquire millions of customers at a low cost. The focus is on finding smarter marketing campaigns that allow the brand to spread organically.

Growth Hacking was a key component to the growth of many companies you know so well today. Airbnb, Twitter, and Dropbox all used growth hacking to achieve their massive scale.

Although each case is unique, there are a few common growth hacking methods that have been repeated over the years. These are tried and true techniques that have proven successful across several industries and brands.

I’m going to show you the five most popular growth hacking techniques, along with case studies of famous companies that have implemented them.


Airbnb and Piggybacking

Airbnb is a website that lets people rent out their empty rooms to complete strangers by posting a listing on their site. It’s like turning your home into a hotel to make some extra cash.

Naturally, people were initially averse to the idea. The concept of letting someone stay in your home seemed unsafe when Airbnb first came on the scene. To get the ball rolling, Airbnb employed clever piggybacking to get its first influx of users.

When hosts were filling out the forms to rent out their homes, they were shown an option through which they could have posted their listing on Craigslist as well. Since Craigslist was the most popular advertising site at the time, it was an easy way to increase the reach and awareness of the Airbnb brand. At the same time, this technique created backlinks from Craigslist to Airbnb, increasing search engine rankings.

Shortly after Airbnb implemented this, they saw a massive influx in user sign-ups, since their brand had far better advertising. They piggybacked on a much bigger site to pull in more users.


Twitter and User Investment

Like any new social media company, Twitter had a tough time acquiring its first users. The value in a social media platform is dependant on how many users there are. More users get you more signups, which give existing users more value since more of their friends use the platform.

Twitter took a look at their site’s analytics. Twitter saw that if a new user followed at least five accounts after signing up, then they were far more likely to continue using the platform. They would have already invested time and energy into following people. As a result, they were more inclined to continue using the platform.

Twitter changed its site so that on first sign-up, a user was prompted to select a few accounts to follow. They also added a “who to follow” section on the side of the page so that existing users always saw a list of new people to follow. Twitter is constantly nudging users to invest more and more into the platform.

This technique of nudging users to invest more into the platform early on led to massive growth for Twitter. If you can get people to invest more time and energy into your brand, then you have a chance to see the same growth.


Hotmail and Slick Placement

Like social media, email platforms also have a challenge with cold starts. More users mean more value, but you always start out with zero users. Hotmail had this challenge, but they overcame it with some very slick placement.

Any emails sent by a Hotmail account contained a message at the bottom of the page that read, “PS — I love you.” If you clicked on the message, there was a link that sent you to the homepage of Hotmail. Many people receiving the email would click that link and thus be prompted to sign up for a Hotmail email account.

This simple technique led to massive growth for Hotmail, with 12 million new email accounts. Less than two years after launch, Hotmail was acquired by Microsoft for a cool $400 Million.

If you place links strategically, where many clicks will be generated, then you’ll be able to get users to go to the page you want them to. Hotmail used this to great effect; the users who were already using their email service practically did the marketing for them.


Dropbox and Incentives

Perhaps the most common growth hacking technique for getting user sign-ups is to offer incentives. Dropbox used this to monumental effect.

The team at Dropbox knew that traditional advertising was expensive. Purchasing extra cloud storage was very cheap. You can buy a 500 GB hard drive on Amazon today for less than 40 bucks today.

Understanding the costs, Dropbox came up with a clever way to increase user referrals. If a current customer referred someone else to the platform, both users would get an extra 500 MB of storage space. That 500 MB of space was dirt cheap to Dropbox, and it got users interested in sharing. Imagine: It takes a few seconds to share a link on social media or send it to a friend, and then you get free stuff! Perfect execution by Dropbox.

To do the same, think of what free incentive you can give your customers to share your product. Giveaways, a free month, or any other free stuff can all work as long as it’s valuable for the users.


Sunny Co Clothing and Crazy Sales

A lesser-known yet wildly successful growth hacking campaign was the one executed by Sunny Co Clothing. The company offered a new line of swimsuits and wanted to come up with a quick and easy way to generate sales.

They made a post on Instagram that described a crazy sale: Everyone who shared their post and followed their page would receive a “free” swimsuit. You’d just pay $12 for shipping. The original price of the swimsuit was shown as $64.99, with the offer ending in 24 hours.

Within the 24 hours, Sunny Co’s Instagram following jumped from 7,000 to 784,000. More than 346,000 people had shared the post.

Sunny Co’s growth hack was clever. The word “free” gets a stampede of customers. The product wasn’t really free ($12 for shipping), but they were able to market it that way. There was also the discount, where the original price of the swimsuit was shown as $64.99. This may or may not have been the actual original price, but it does make it look like there’s a huge opportunity for the customer to score a discount. They also created scarcity by setting the offer to only last for 24 hours.

All of these things can be categorized under crazy sales. Get your customers excited with big discounts on a time limit. They’ll see it as an opportunity they just have to take advantage of. On top of that, be sure to attach a marketing hook to it like sharing on Instagram, so your customers do the advertising and marketing for you.

Author

https://medium.com/

KIP — Knowledge is Power

Practical knowledge that helps build success. Writing about self improvement, life, strategy, and business

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

Join Our Mailing List

Learn More * Do More * Earn More

Standout Marketing Strategies

Standout Marketing Strategies

Learn How Industry Professionals Effectively Market Properties and Themselves.

Every year, millions of square feet of commercial real estate worth billions of dollars are bought, sold, or leased in the United States. Before that happens, though, many hours are spent trying to match the right company or individual with the right property. Brokers sometimes are able to use a network of contacts to find interested investors. More often though, they have to rely on marketing the properties to prospective – and possibly unknown – clients who may or may not be looking for space.

“[Marketing] is key; it’s exposure of the property,” says Bill Gladstone, CCIM, SIOR, a sales agent at NAI/Commercial-Industrial Realty Co. in Camp Hill, Pa. “The goal is to find the largest number of buyers or tenants in the shortest period of time. Exposure will help meet that goal.”

Standout marketing campaigns can take many different forms. In recent years, technology has introduced new options for marketing properties, including Web sites, broadcast e-mails, and CD-ROMs. The New York-based Direct Marketing Association predicts that this type of marketing will continue to grow in the coming years.

The effectiveness of marketing campaigns varies widely, but commercial real estate professionals in general have been successful at creating standout materials that work in their markets. Some experiment with the exciting and new, while others rely on tried-and-true methods of promotion. From using technology to its full potential to saving time when creating brochures and fliers, the following tips can lead to effective marketing campaigns.

21st-Century Marketing Not content to market properties using traditional materials, some companies have integrated newer technology into their campaigns. Recently, Leggat McCall Properties in Boston marketed three properties using a 3-inch by 2.5-inch CD-ROM. “We were looking for something that would draw people’s attention,” says Brad Griffith, president and co-CEO of Leggat McCall. Known as a buzzcard, the CD-ROM contained all the information and images that would have been featured in a brochure.

The buzzcard is an extension of a marketing program that Leggat McCall used about three years ago, Griffith says. The company acquired a large tract of land in suburban Boston and was going to build a 400,000-sf office building on spec. “We created a virtual tour of the project,” he explains. Working with Brodeur Interactive in Boston, Leggat McCall created a CD-ROM that contained computer-generated images of the future office building. “It was a very successful marketing program,” he says.

When Leggat McCall acquired a vacant 20-story office building in downtown Philadelphia last year, it worked with Brodeur to modify its marketing campaign for this massive redevelopment project. “We had to create something and let everybody know what we had and what we were going to do with it,” Griffith says. The company thought the buzzcard might pique people’s interest enough for them to take a look at it, rather than another brochure going into the garbage can unread, he says.

Between 2,500 and 3,000 buzzcards were mailed out. So far, the campaign has generated a number of calls about the property. “[The buzzcard] has gotten a lot of recognition – I could never say that about a brochure,” Griffith says. Three companies recently looked at the property after getting the buzzcard.

Leggat McCall spent about $50,000 on the buzzcard, but Griffith says prices vary widely based on how much information and imagery is included.

Commercial real estate companies also have become more proactive in using the Internet to market their properties. “[The Internet] has got to be a part of the marketing program,” says Allen C. McDonald, CCIM, senior associate at Trammell Crow Co. in Brentwood, Tenn.

Disappointed with the capabilities and results of existing online property listings, several companies have launched their own Web sites devoted exclusively to marketing their properties.

The Dallas-based Staubach Co. developed Staubach Property Dispositions online after determining that existing real estate service providers did not effectively market its large real estate portfolios, according to Janie French, vice president of research and technology for the company’s retail division. The site features property descriptions, location data, and photographs, and allows users to search by property type, client, state, or region.

In addition to creating a centralized source for investors interested in its clients’ portfolios, having its own Web site allows the company to select what information to include and how to present it. “We … wanted more control over the information we put up there,” French says.

Because the site is maintained in-house, changes and corrections are quicker and easier to make. In-house maintenance also keeps costs down, as the company only has to pay a minimal monthly hosting fee to its service provider.

Currently, Staubach is experimenting with a system that allows it to track activity on the site, including which pages receive the most hits. In the future, the company wants to add virtual tour capabilities, French says. For now, the company is pleased with the response the site has received. “[The clients] think it’s great,” she says.

Despite its effective direct-mail campaigns, Trammell Crow also advertises its properties for lease and sale on its own Web site. Direct links are provided to LoopNet – where the properties are posted – so users can click through to view more information.

As technology continues to change the commercial real estate industry, some are quick to point out that it will never fully replace the human element of the business. “You can’t lose sight of the fact that the Internet is only a tool,” Gladstone says. “A broker still has to close a deal.”

Efficient Print Campaigns Despite the emergence of technology, direct mail remains a popular tool for most businesses. More than $40 billion was spent on it in 1999, according to the DMA. Most real estate marketing campaigns include traditional pieces such as postcards, brochures, and fliers.

However, while direct mail is one of the most popular forms of marketing, it is one of the least efficient, Gladstone says. When marketing a property, Gladstone sends out about 1,000 fliers and typically receives 10 to 20 queries about the property. “That’s not a good utilization of the time these require [to make],” he says. Still, a deal may come out of direct mail, so brochures and fliers remain a vital component of a marketing campaign.

So, to cut down on that time, Gladstone and his assistants spent a couple of hours creating a template in Adobe PageMaker. “We’ve tried to make it cookie cutter to keep it simple,” he says. Originally, they used Microsoft Publisher, but they found it couldn’t handle large enough files.

In the template, areas for images and text easily can be changed from property to property, while contact information remains the same at the bottom of the flier. Gladstone says he now can produce fliers that have a consistent look in about 30 minutes. “[The template] is probably saving us between three and four hours a week,” he says.

Another way to streamline direct-mail campaigns is to control who receives the pieces. An internal database that sorts past clients and other buyers by the property types they are interested in can cut down on the amount of materials mailed, McDonald says. As a result, both time and money are saved during the early stages of a campaign.

While most companies maintain databases by property types, Trammell Crow further sorts buyers within a property type. “We have a pretty defined group for each property [type],” McDonald says. For example, the retail groups include grocery-anchored centers, specialty centers, and value-added centers.

Recently, McDonald says he used the database to market a portfolio of predominantly retail properties. The properties were specialty centers, which helped determine who was included on the mailing list. “If you have a buyer … and they have to have an operating grocery anchor in [the center], there’s no point in them seeing [the brochure],” he says.

Twice a year, Trammell Crow sends a questionnaire to its database members asking them to update the information. “The bigger and more defined that database gets, the greater the odds are that we’ll find a buyer,” McDonald says.

In addition to better targeting direct-mail recipients, the message that is sent to them also should be well-focused and direct, says Judi Schindler, president of Schindler Communications in Chicago. “[People] are bombarded with lots and lots of messages,” Schindler says. “It’s very difficult for people to absorb all that’s being thrown at them.”

For example, a company may try to take full advantage of the money spent on a flier by listing as many properties as possible on it. However, the flier probably will draw more attention if only one property is listed, Schindler says.

Tools of the Trade The quality of print materials depends largely on the types of computer software used to produce them. As the former owner of a company that created marketing and presentation materials for commercial real estate professionals, Clyta Polhemus, CCIM, director of leasing at California State University Stanislaus-Stockton in Stockton, determined which software worked best.

“The idea is to present a real finished product,” Polhemus says. This only can be achieved by finding the right software for a particular project and learning how to use the software. “It’s a very time-consuming thing to learn the software, but once you have, it shows in the quality of the materials you create,” she says.

For example, Polhemus previously used Publisher to create fliers, but then switched to Adobe Illustrator and Photoshop. “There’s more latitude in the things you can do with [Illustrator],” she says, adding that finding this out was a process of trial and error.

However, Polhemus warns not to get wrapped up in the software and forget about the hardware. “If a person is going to use mapping software, Adobe software, or computer-aided design software, they need to have a [computer] with a lot of memory,” she says.

Sometimes companies can design high-quality materials without using graphic software. For instance, McDonald prefers using Microsoft Word. “We’ve got every software imaginable, but this seems to work better,” he says. The company creates fliers as Word documents, then imports pictures and spreadsheets as images.

Creating an Identity Sometimes, marketing campaigns are built around brokers rather than properties. Jasper Tramonte, CCIM, president of Tramonte Commercial Brokerage in Houston, was being confused with some of his relatives who also worked in the real estate industry. Playing off the fact that his first name rhymed with Casper, Tramonte created Jasper the ghost, a cartoon character that resembles him right down to his mustache and glasses.

The ghost now appears on all of Tramonte’s marketing materials, as well as his suspenders, cuff links, and lapel pin. Every year, he spends about $3,000 on ghost materials, and he feels it’s money well spent.

“[The ghost] is instant recognition because there’s no other one,” Tramonte says. “If [someone] calls me Casper, I consider it a compliment because it means [the ghost] is working.”

The comprehensive ghost marketing strategy not only has made him stand out from his relatives but from other commercial real estate professionals in his market as well, Tramonte says. “There are so many people in real estate, you need a way to differentiate yourself,” he says.

Gladstone also says he believes that personal marketing is a way to rise above the competition. Thus, he takes advantage of every available opportunity to highlight his experience and expertise in the marketplace. “[Personal marketing] is where we put our focus,” he says. One area of personal marketing that Gladstone felt could be taken further advantage of was the business card. When people request a business card, they’re asking for information about you, he explains. However, because of the size of the card, you’re only able to provide contact information and not background information, which could help land a client.

To solve this problem, Gladstone created a color trifold brochure that includes information on his professional designations, testimonials from clients, and information about his Web site. He staples the brochures to his business cards so that everyone who requests a card receives one.

“[The brochure] is an important little piece,” Gladstone says. “It gives a little bit more [information] than what they get off a business card.” The brochures also are sent to a list of contacts and included with all other marketing materials.

To redesign and print the brochure every year costs Gladstone between $2,000 and $3,000 – roughly $1 to $1.50 per brochure – and he says the exposure it brings him is worth the price. “[The brochure] brings you top-of-the-mind awareness,” he says. He’s gotten several calls as a result of the brochure and views these contacts as possible future clients.

Marketing campaigns – both property and personal – remain an important aspect of commercial real estate. In order to effectively conduct business, industry professionals should continue to find ways to better create marketing materials that help them stand out from the crowd.

Author:

Leah Bocanegra

Leah Bocanegra is associate editor of Commercial Investment Real Estate.Oklahoma City RebuildsOklahoma City is a model of resilience for downtown redevelopment projects, overcoming two events that virtually crippled its core in the past 10 years.First, the area’s oil and gas industries bottomed out in the early to mid-1980s. “We lost thousands of jobs and it was really devastating to Oklahoma City economically,” says Tim Strange, CCIM, vice president of Wiggin Properties in Oklahoma City. As a result, the central business district’s office occupancy rate dropped from 97 percent to 65 percent.Then, just as the city was beginning to rejuvenate its downtown, a far graver tragedy struck. On April 19, 1995, a bomb exploded in front of the Alfred P. Murrah Federal Building located in the heart of downtown. When the dust cleared, 168 people were dead, 14 buildings were destroyed, and countless other buildings within a square mile were damaged.”It will always be one of the most devastating moments in every citizen’s life,” says David A. Huffman, CCIM, president of Property Resource Group in Oklahoma City. “You’ll always remember where you were when the bomb went off.” The bombing caused more than $150 million in physical damages and forced the city to amend its redevelopment strategies.Prior to the bombing, Oklahoma City had tried to reverse its fortune by attracting national companies to the area, Strange says. When that failed, the redevelopment focus shifted solely to downtown. “The city fathers thought we needed to have a healthy downtown to have a healthy city,” he says.The chamber of commerce developed a revitalization plan called Metropolitan Area Projects that consisted of nine individual public projects. These included building a new $34 million ballpark, remodeling the convention center and music hall for a combined cost of $92 million, installing a $3 million mass transit system, and creating a $34 million riverfront walkway.The projected cost of the plan, known as MAPS, was $350 million, which city officials wanted paid upfront. In December 1993, voters overwhelmingly approved a referendum for a 1-cent sales tax for five years to raise the necessary funds. Huffman says this self-imposed tax was “clearly a commitment on the part of the public” to downtown Oklahoma City.Almost a year and a half later, the city shook from the bombing and suddenly it faced not only redeveloping downtown, but also rebuilding it. “The most severe structural damage was sustained within three blocks of the site,” Strange says. Office buildings were hit the hardest, followed by churches, then a small number of residential and retail properties.The federal government has committed $40 million to create a federal campus that will replace the destroyed government buildings. Construction is set to begin early next year, Strange says. The federal government also is building a $29 million national memorial where the Murrah Federal Building was located. The memorial is expected to be completed by April 2000.In addition, Oklahoma City purchased the damaged Journal Record Building, located across the street from the Murrah Federal Building, to create a museum dedicated to the bombing. The renovation project, estimated at $12.6 million, should be finished by the end of next summer.Strange says the bombing has had little negative effect on the redevelopment project. “I don’t think it really changed MAPS,” he says. In fact, some funds provided through the government loan program have been reinvested in other downtown projects. A new YMCA was built and loft apartments are planned in an area called Automobile Alley, while the Bricktown neighborhood is a booming entertainment center that will be home to a 26-screen movie theater.Still, downtown Oklahoma City is experiencing high vacancy rates. In January, the office vacancy rate was 39 percent. Strange cites several reasons for the vacancy rate, including the consolidation of businesses and a competitive suburban market.Another reason is that Oklahoma City has not historically been a 24-hour city. “There haven’t been other attractions, other reasons for being downtown,” he says. “Unless you had to be downtown for business reasons, you weren’t going to go downtown.” He expects this will change as more entertainment properties come on line and more people move downtown.Huffman also still supports MAPS and continues to be positive about its results. “The absorption numbers remain low, but it may be a little too early to tell for sure,” he says. “The optimism is euphoric.”

 
 

Stated Commercial Mortgages

  • Up to 80% LTV
  • 560+ Credit Score
  • Purchase, Refinance, Cash Out
  • Lite, and No Income Documentation
  • 100k t0 $50 million +

Property Types

  • Multifamily
  • Light Industrial/Warehouse
  • Mixed-Use
  • Office
  • Retail
  • Self-Storage
  • Mobile Home Parks
  • Single Family

All Property Types

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

A Business Accounting Service that Does More

Dedicated to Small Business
Focused on Growth
Pro-Active
Builds Business Credit
Payroll Services
Analytics to Control Costs
Builds Profits
Debt Resolution
Provides Affordable Financing

+++++More

A CFO service that provides the benefits that big businesses enjoy, to the small business in every community.

Making Small Business Bigger

Commercial Hard Money

Bridge Loans

  • Close in 5-7 Days
  • 65% ++ LTV
  • Loan Terms from 3 months to 5 yrs+
  • Rates Starting in the 7’s
  • Interest Only
  • All Property Types

Fast and Easy

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

Whether you are a Realtor, Financial Planner, Residential Loan Officer, Accountant, or Entrepreneur you can start a lucrative career in Business and Commercial Real Estate finance.

  • Free Training
  • Underwriting Guidelines
  • Access to all forms and apps
  • Easy Online Submission to 100’s of lenders
  • Your Own Support Professional
  • All the Tools you need 

All the Support you deserve

All the Potential you can Reach

Learn More * Do More  * Earn More

And Register
or

Email  Us

And A Support Professional Will Contact You To Answer any Questions and Get You Started.

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Keeping You On Top Of Your Game

Subscribe To Our Newsletter

WordPress SEO: The Only Guide You Need

WordPress SEO: The Only Guide You Need

A lot has changed since I first wrote this article many years ago. It was an article I put so much time and energy into and that stood out beyond anything else other SEO bloggers were writing at the time.

It picked up dozens of links from the top websites.

Looking back, it’s funny to see how lacklustre this content would be today. People just wouldn’t put out an article this “short” or styled in a similar way. It’s funny to watch how much the web has changed.

As many of you will know, I love WordPress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though — tens of millions of sites online are powered by the software.

For all the great things there are to be said about WordPress, though, out-of-the-box SEO certainly isn’t one of its strong points. As I use the software so much and make a lot of my income thanks to search engine traffic, I have come to learn what works best in terms of optimising your WordPress setup.

Before I share my tips for getting more search traffic to your blog, I want to state that the following recommendations should be used with a little bit of caution. The majority of recommendations here are very obvious and totally fine, but there are others which some people may disagree with. Everything I share here has worked very well for me and the countless clients I have worked with, but I will mention on specific steps if any of them may be frowned upon by others.

Now that I have the “don’t sue me” disclaimer out of the way, we can get onto the good stuff.

The Basics

I thought it would be a good idea to split the “obvious” suggestions from the not-so-obvious and slightly more advanced tactics that I will share later in the post.

Title Tags

The title tag has long been thought of as the most important on-site factor in telling search engines what your site (or a page) is about. By default on older versions of WordPress, post titles would display as “Blog Name >> Post Title”. As your homepage is probably already ranking for your site name, you’re not helping yourself by putting your site name at the start of your title. You don’t need to rank for it more than once.

Instead of leaving things this way, I personally like to remove the blog name altogether. This isn’t just because I think it looks better, but because it works. A client I worked with last year received a massive boost in search traffic when we removed their brand name from title tags on their blog posts.

To change your title tags, I recommend you install this awesome SEO plugin. Once installed, log into your WordPress admin and go to Settings >> All in One SEO Pack. From there, I have entered the following:

  • Home Title: Viral Marketing : ViperChill (This is the phrase I’m trying to get my site to rank for and a brand name)
  • Post Title: %post_title%
  • Page Title: %page_title% | %blog_title%

Those are the main ones, and I recommend you tweak the rest to your preferred preferences. The post and homepage titles are the most important.

Meta Tags

When you search for a site in Google, you’ll see a snippet of content under the page link. To control this, you can customise your meta description tag for the page. Similarly, you can also add keywords to your tag to tell search engines what your site is about. I should mention that Google announced a few months ago they do not crawl the keywords tag anymore.

A good few years ago the keywords used to be important as search engines had less ways to determine what a site is about. Now that technology is so advanced, search engines have better ways of determining rankings and relevance. I still like to put the keywords in there (for other search engines) and do this by enabling ‘dynamic’ keywords with the All in One SEO pack.

As far as descriptions go, there is no ideal way to automate the process. The best descriptions are hand written, and the plugin Headspace will allow you to configure them for each individual post. Headspace also allows you to auto-fill a posts meta-description based on the description of your category so if you post a lot, that may be useful for you.

Permalinks

Permalinks are simply the URL’s for your posts. By default, post titles tend to look like viperchill.com/?p=38 but if you look at the URL for this post you will see http://www.viperchill.com/wordpress-seo/. I’ll let you decide which one you think looks better. Not only does this new format tell someone what your page is about before clicking on it, the words in the URL will also be highlighted in search engine results if your post is relevant to the search query.

To change your permalinks, simply go to Settings >> Permalinks. I currently use the following format:

permalinks

Some people like to have categories in there but I like to keep URL’s as short as possible. A friend pointed out that the quickest solution (in terms of querying your database) is to use /%post_id%/%postname%/. I would only really recommend this if you have a massive site built on WordPress, but it’s interesting to note.

It’s best to do this on a fresh blog, but if you’re making this change on a new blog then make sure you install this redirection plugin. It will move your old URL’s properly and in a search engine friendly manner. Also remember to shorten the post slug when you are writing an article, as by default the URL will use all of the words in your title.

Focus On a Keyphrase

Unless you’re very into branding, it’s a good idea to try to optimise your site around a keyphrase that can send you search traffic. Most blogs end up getting the majority of links to their homepage, so it’s a good idea to try and leverage those links by getting search engine rankings for a relevant phrase.

For ViperChill, I’m aiming to rank for the phrase ‘viral marketing’. Although it is fairly competitive, it has a decent search volume and it’s relevant to what this site is about: helping you build remarkable sites that others naturally want to share. The Google external keyword tool is a good place to start to see which phrases are popular in your audience. Make sure you select ‘All Countries and Territories’ on the left and then ‘Exact match’ on the right hand side to get accurate results.

Once you have this keyphrase, you can use it in:

  • The title tag for your homepage
  • The heading of your site
  • Your logo
  • As anchor text in links from other websites

The first and last items on this list are going to be the most crucial to helping you achieve higher search engine rankings.

Turn on Pingbacks

One way to get more links to your site (which increase search engine rankings) is actually to link to other people. If you are regularly supporting a site, it’s very likely that they’re going to return the favour. Especially if they’re in the same industry.  I recommend turning on the option in WordPress (if it’s not already enabled) which notifies other blogs when you have linked to them.

To do so, head on over to Settings >> Discussion, and choose the following options:

Use Alt Attributes Religiously

I’ve noticed fairly recently how much emphasis Google seem to be putting the alt attribute when it comes to not only ranking images highly, but also ranking your posts highly as well. Consider a search for the term ‘minimalist marketing’ and here is my site result.

The text minimalist-marketing, which I have highlighted, is actually not written anywhere on the page like that. Instead, it is the alt attribute for one of my images. WordPress applies alt attributes to images automatically, but they are generated based on the file name. Therefore, if you save your images as “minimalist-marketing.jpg” or whatever your content is about, then WordPress will automatically generate that text.

The alt tag is a way to tell search engines what your images are actually about. Not only will it help you get more search traffic to your images, but I think it helps the overall rankings of a page, as well.

Interlink

Interlinking simply means that you link from your blog posts to other blog posts. For example, I sometimes recommend guest blogging as a great way to build your authority in your niche and will then link to my guide on guest blogging. I also use the anchor text of the search query I’m trying to rank for if it doesn’t making my writing look robotic.

Not only is this useful in terms of SEO, but it also gives your readers more posts to read and thus increases your pageviews.

WWW or Non-WWW

On a lot of sites (and probably yours if this section title makes no sense), there are two ways to access them. For example, if you head on over to test.com, you will see it is both accessible at http://test.com and http://www.test.com. Try this on your own site and see if it is the same.

By default, WordPress handles this redirect for you, but it uses a 302 redirect. A 302 tells search engines the redirection is only temporary, but you really want to tell them it is permanent so that all of your link weight goes to one place. To do this, you need to implement a 301 redirect.

You can choose which one you want Google to list in Google Webmaster Tools, but it’s still necessary to do this. Whether you want to choose the www version or the non-www version of your site is completely up to you.

You will need to be able to edit your .htaccess file which can be found in the same folder that you installed WordPress on your server. Here is how the code in mine looks:

# Begin 301
RewriteEngine On

RewriteCond %{HTTP_HOST} !^www\.viperchill\.com [NC]
RewriteRule ^(.*)$ http://www.viperchill.com/$1 [L,R=301]

# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>

# END WordPress

I do have other code in my .htaccess for specific redirects, but that is all you need to redirect your site from the non-www version to the www version. Also, remember to change viperchill.com to whatever your domain name is.

If you want to redirect from the www to the non-www (which I do on a few sites), then swap lines 3 and 4 with this:

RewriteCond %{HTTP_HOST} !^viperchill\.com [NC]
RewriteRule (.*) http://viperchill.com/$1 [R=301,L]

If that gives you any errors or doesn’t seem to do anything, make sure that your host allows you to edit the .htaccess file (most will).

The Next Level

I’ve just shared some of the most common tips you’ll find online about optimising WordPress, but now we’re going to go a bit deeper and share some slightly more advanced tactics. If you only do the above, then that’s a great start, but there are still areas you can improve upon.

Noindex Archive, Category, Pagination or Tag Pages

On ViperChill, I only use categories and I manually create my own sitemap, but I know that a lot of people have date based archives, categories, and tag pages. These might be great for usability, but for search engines, they’re really just lots of pages with links to your other pages.

In other words, the search engines don’t need to crawl through all of them to find your blog posts. For that reason, I apply the Noindex option to my Archives and Tag pages, and do this by installed the All In One SEO Pack I mentioned earlier. There are settings in the admin panel to help you decide what you want to block.

I recommend that you allow one of them to be followed (e.g. normal pagination, or categories) and then block the rest to “preserve” link juice.

NoFollow Certain Pages

I did say there may be some tactics that people frown upon in this post, and this is the first. The Nofollow attribute was first introduced by search engines to help stop spam on the web from ranking in search results. That’s why, by default, all links to commenters on your blog are automatically nofollowed.

Nofollowing scuplting, as it is commonly referred, is simply about keeping and diverting link juice (link weight) to the pages where you want it to go. For example, on every page on my site there is a link to the contact form. Does it really need to be a powerful page?

Just linking to the page once is enough to have it indexed in Google, and that’s all that matters for a number of my pages. Similarly, I nofollow links to my about page, my category links and my RSS feed. This means that the ‘weight’ from backlinks I’m getting to my own post won’t be spread to those pages.

A typical text link looks like this:

<a href=”http://www.viperchill.com”>ViperChill</a>

To make it nofollow, you would change the link like so:

<a href=”http://www.viperchill.com” rel=”nofollow”>ViperChill</a>

Again, Google have recently mentioned that they frown upon this (in some circumstances — not most) so use it at your own risk.

Nofollow Your Read More Link

If you show full posts on your homepage then you don’t need to worry about this. If, however, you just show a snippet of content, then it’s likely you also have a “read more” or “continue..” link in there somewhere. As your post title already links to the page with perfect anchor text, there’s no need to give juice to the read more link which simply takes people to the same page.

In your Theme Editor (Appearance >> Editor) open the relevant file (usually index.php), find the following text:

<a href=”<?php the_permalink() ?>”

Then simply add

<a href=”<?php the_permalink() ?>” rel=”nofollow”

That’s it. You must make sure you are changing the read more permalink, and not the permalink to your post titles. If you’re unsure which is which, then make sure you contact your theme author. There are too many examples for me to go through them all here.

Turn Off Comment Pages

Unless you receive hundreds of comments per post (or you’re really, really picky about page speed), there really is no need to have paginated comments on your site. Older versions of WordPress never had this, but if you recently installed WordPress 2.7 from scratch, you’ll find that paginated comments is the default option.

These can be turned off in Settings >> Discussion and will ensure that your site doesn’t have tons of duplicate pages that are all showing very little unique content.

Sign-Up to Google Webmaster Tools

Google Webmaster Tools is a must-use service for anyone who cares about search engine traffic to their sites. Not only will it tell you which keyphrases you are ranking highly for in Google, but it will also notify you when your site has been hacked, or if you have any broken links.

Sometimes you may find that another blogger has linked to you incorrectly and that a lot of visitors are landing on a 404 page. Because GWT makes you aware of this, you can redirect that page somewhere relevant to keep the link value and keep the visitors who are landing on your site.

Building Links

If you implement even just half of the suggestions I’ve presented here then you will probably have better on-site optimisation than 95% of the blogs in your industry. It’s essential to focus on content creation and engaging in your audience when building a blog, but it’s silly to neglect a huge traffic source when you can make all necessary changes in just an hour.

It’s also silly to write a guide on SEO without mentioning the most important factor in getting traffic from search engines (besides relevance): backlinks. Backlinks are simply links from other sites, to yours. Generally, the site ranking 1st for a search query in Google is going to have a lot more links than the site ranking 10th, or even 5th. It’s important that you spend time building links to your site so that the on-site optimisation that you’ve put in place can actually have an effect.

I won’t go into all of the ways that you can build links to your site as there are some great articles out there on the web, but I will list some of my favourite:

  • Guest Posts – I really like links from guest posts as they send traffic, they’re relevant, and you can usually customise the anchor text of the link to be anything you want. If you want to learn more about this method, I have a written a detailed guide here.
  • Write Awesome Content – There’s nothing better than writing an article that gets tons of links from relevant bloggers. If you put enough work into your content and regularly engage with other bloggers in the niche, they’re going to link to your posts.
  • Link Out – When you link out, people link back. I don’t recommend link exchanges or filling up your blog roll, but if you find something on another site that your audience might enjoy, don’t be afraid to share it. You never know, that big blog might just send their 5-figure audience your way.
  • Collaborate – Collaborating with other influencers in your niche is not only a great way to connect with more people, but it’s also a good way to get people talking about you. Oftentimes when I have interviewed people, they will link back to the interview from their own site. I also see people doing group projects which involve over 20 people and then end up having them all promote the one resource. If you can get other people involved, they’re going to help you spread the word.

Finally, don’t make the same mistake I did and scratch your head for two weeks wondering why your blog isn’t indexed. It turns out that a lot of one-click WordPress install solutions block search engines by default. You need to turn this off by going to Settings > Privacy.

Alternatively, you can ignore everything I’ve just written and still do quite well by remembering one thing: search engines follow people.

Note: As with everything SEO related, people have their disagreements on what works and what doesn’t. As stated at the start, these are things that work for myself and have when I had clients. Feel free to only implement certain things or try your own methods. I have updated parts of this post with information from people way smarter than I am.

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

A Business Accounting Service that Does More

Dedicated to Small Business
Focused on Growth
Pro-Active
Builds Business Credit
Payroll Services
Analytics to Control Costs
Builds Profits
Debt Resolution
Provides Affordable Financing

+++++More

A CFO service that provides the benefits that big businesses enjoy, to the small business in every community.

Making Small Business Bigger

Ebizmore.com

Submit your deals and get offers from multiple lenders.

Real Estate Lending
Fix-N-Flip
Bridge/Hard Money
Stated Income
Full Doc
SBA

Business Loans
Merchant Cash Advance
Business Loans
Equipment Financing
Business Lines of Credit
SBA
Purchase & Receivable Factoring

Personal Lines of Credit

Business Accounting

Business Credit Builder

Go to ebizmore.com and register today!

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

Keeping You On Top Of Your Game

Subscribe To Our Newsletter

Whether you are a Realtor, Financial Planner, Residential Loan Officer, Accountant, or Entrepreneur you can start a lucrative career in Business and Commercial Real Estate finance.

  • Free Training
  • Underwriting Guidelines
  • Access to all forms and apps
  • Easy Online Submission to 100’s of lenders
  • Your Own Support Professional
  • All the Tools you need 

All the Support you deserve

All the Potential you can Reach

Learn More * Do More  * Earn More

And Register
or

Email  Us

And A Support Professional Will Contact You To Answer any Questions and Get You Started.

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

Commercial Hard Money

Bridge Loans

  • Close in 5-7 Days
  • 65% ++ LTV
  • Loan Terms from 3 months to 5 yrs+
  • Rates Starting in the 7’s
  • Interest Only
  • All Property Types

Fast and Easy

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

9 Elements of Highly Effective Commercial Real Estate Marketing Plans

9 Elements of Highly Effective Commercial Real Estate Marketing Plans

After you win a listing for a commercial property the real work begins. You now need to deliver on your promise of selling the property for the highest price possible in the least amount of time. To keep your client happy, you also need to make the process stress-free for all parties involved. Want some insight into how top-performing brokers execute this process with ease? In this post we discuss important elements of successful commercial real estate marketing plans.

The Commercial Real Estate Marketing Plan

In a moment we’ll discuss traditional and non-traditional marketing channels that brokers can use to effectively market and ultimately sell a listing. But first, to help you get started, we’ve also created a detailed plan of attack that you can use both for client proposals as well as with your own internal team. Feel free to download our commercial real estate marketing plan template as you follow along.

Distinctive Marketing Package

The first priority after winning a new listing is to build a high quality and distinctive marketing package. The longer you wait to build the marketing package, the longer you wait to market the property and ultimately collect a commission check. But, by all means, don’t rush this process just to get something out the door. A generic, one-size-fits-all marketing package might save you some time up front, but it certainly won’t help you stand out from the crowd.

The key to building a great marketing package is to custom tailor it for each property. Your goal should be to tell each listing’s story and engage qualified buyers to find out more. This means you should think about what sets your property apart and highlight the features that make it distinctive. Is it an office building with beautiful scenic skyline views?  If so, highlight this attribute with a high resolution photo on the marketing package cover page.

On the other hand, if you have a warehouse listing located next to a garbage dump, you probably don’t want to use a panoramic photo of the property near the beginning of the package. Instead, an aerial showing favorable highway access might be more appropriate. The important point is that each package needs to be shaped around each property’s unique characteristics.

If you’re using financial modeling software like PropertyMetrics, you can easily export your analysis to Excel and copy/paste into your Microsoft Word or Adobe InDesign marketing package templates.  This way, you’ll have full control over the colors and fonts that match your brand, and you’ll also be able to customize the elements and ordering of the package to better tell your listing’s story.

Property Website

The fastest way to make your listing details accessible is to build out a listing page online.  This can be on your company website, your personal website/blog, or a simple single property website. This reason it’s beneficial to use your own real estate website is that it gives you a dedicated place to refer to on all of the other online channels below, such as LoopNet or your email campaigns.

If you’re using your own personal or company real estate website you’ll also have the added benefit of Google Analytics, which allows you to track how many people are viewing your listing, where those people are coming from, how long they spend browsing your listing, and many other helpful metrics. Additionally, you can even require registration to view the full details, which will help you build your own internal marketing database.

Online Listing Websites

By far the most popular listing website for commercial property is LoopNet, but there are also several other niche listing services such as CCIM, CityFeet, TotalCommercial, and many more. The residential MLS also includes a commercial real estate section, which shouldn’t be discounted.

The important point to remember about listing websites is that you want to strike a balance between too much information and too little information. Make sure at a minimum you include a great property description highlighting its unique characteristics, a correct address, and some high quality photos. Your goal should be to give the potential buyers enough information to quickly decide whether they want more information or not.

Email Marketing

Marketing your listings to your own internally created database of principals and other brokers can be highly effective.  Many commercial real estate listings are discovered and ultimately sold this way, and these so called “Email Blasts” are a common practice in the commercial real estate industry.

Aside from your own internal database, there are also several third-party services that you can use to email your listings out.  For example CCIM has an internal email list that allows members to exchange properties and other information. Spending time planning and executing a quality email marketing campaign can be an effective way to generate interest in your listing quickly.

Broker Meetings

In many cities it is common for local companies or associations to host a networking function that allows brokers to market their properties. These events typically occur over breakfast or cocktails and allow you to pass around marketing collateral and/or stand up and give a quick presentation. In addition to the marketing, these events can also be a great way to stay connected and in tune with the local market.

Cold Calling

One of the biggest benefits of having a highly detailed database of potential buyers is that you can segment out a smaller, targeted group of potential buyers that might be interested in your specific listing. While this approach takes more effort than a blanket email blast, it can often be more effective because it’s highly targeted.

Of course, you also get the added benefit of connecting with and marketing yourself to prospective buyers in a more personal way, who will then be more likely to remember you when it’s time to sell their own properties.

Direct Mail

While the cost of sending postcards and flyers is significantly more expensive than email, it can also be more effective when targeted to a specific group of qualified buyers. For example, if you’re marketing a small grocery-anchored shopping center, it might make sense to send a direct mail campaign to owners of other shopping centers within a 100-mile radius.

Display Advertising

If your listing has high visibility and traffic counts, putting up a sign is a very smart move. Some brokers report that up to 20% of their inbound calls are generated by well-located for sale signs. Other forms of display advertising are admittedly becoming less and less effective with the rise of online distribution channels, but it can still be useful in some situations. For example, if you have a really high end property and need to gain visibility quickly, running a promotional campaign in local, regional, or even national publications can go a long way towards achieving this goal.

Online Ads

A newer and much less used marketing channel for commercial property is online ads. After setting up a dedicated website address for your listing, creating a Google Adwords campaign to drive targeted traffic to your page can be highly effective. You can target certain search phrases such as “shopping centers for sale in Orlando, FL” and even restrict who sees your ad by geography.

Once you get the hang of Adwords, you can also experiment with other search engines like Bing or Yahoo. Additionally, you can test the waters with LinkedIn and Facebook ads, which allow you to create highly targeted campaigns.

Stand Out From the Crowd

By creating and executing an effective commercial real estate marketing plan, you’ll maximize your chances of selling quickly for the best possible price. Additionally, by keeping yourself organized with a detailed plan of attack, you’ll set yourself apart from other brokers and stand out in the eyes of your prospects and clients. Do you have any other effective commercial real estate marketing strategies? Let us know in the comments below.

Author:

BY 

For: Property Metrics

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

How to Attract Commercial Real Estate Clients

How to Attract Commercial Real Estate Clients

Getting deals done is only half the battle when you’re a commercial real estate agent. Securing clients who are willing to place their six- or seven-digit investment in your hands is the primary obstacle to success in this field. While building a strong clientele can be a tedious and slow process, it can be expedited by putting yourself out there for all to see. As your name begins to occupy significant space within commercial realms you will find more and more opportunities to attract clients.

Post Your Profile on Commercial Databases

Both professional organizations like Certified Commercial Investment Member (CCIM) and listing services like LoopNet allow qualified agents to add their contact information, specialties, and résumés to their databases. This is an easy way to gain exposure to millions of viable clients who turn to these sites and their search engines when they’re looking to buy, sell or lease.

All of the major commercial real estate firms have agent support staffs that can assist with your promotional needs and marketing materials. Talk to your firm’s staff about your options, which may include the creation of a marketing kit, portfolio, direct mailer and your own webpage within the firm’s website. A large firm’s resources can be invaluable because you don’t have to pay out of pocket for these sophisticated marketing materials or for the database of leads it has acquired over the years.

 
 
Create Your Own Website

If your firm does not offer support services, or if you are an independent agent, you need to establish your own online presence. This should include a website that details your services and expertise and a blog that positions you as an expert in your marketplace. You can develop these yourself if you’re comfortable with copywriting, search engine optimization (SEO), HTML code and blogging software. If not, hire a site designer and copywriter who can create the initial content and show you how it’s done.

 
 
 

Participate in Social Networking Sites

Social networking is a free and easy way to go beyond your intimate circle of friends, family, and acquaintances. It allows you to reach their friends, family and acquaintances, and so forth. Sites like Facebook help you make new connections with potential clients by suggesting new “friends” based on your profile, affiliations and current friends list. Twitter offers a micro-blogging platform upon which you can advertise your market thoughts, clients’ needs or successful deals to interested followers. ​​LinkedIn lets you connect exclusively with your desired business ​communities where you can share and receive vital information from your network of associates.

 
 
Establish Yourself as an Authority

Offer yourself as a source to relevant news outlets. This may include local, trade and niche publications that cover your particular product type. E-mail a brief introductory letter to relevant editors outlining your affiliations, experience, specialties and market thoughts. Be sure to include your contact information, as well as the best way to reach you. Providing readers with your thoughts and advice on the market is an ideal way to build trust with businessmen and investors you’ve never even met.

 
 
Ask a Successful Broker to Mentor You

Many well-known, seasoned brokers are so good at their jobs that they have more clients than they can handle. They also have a wealth of knowledge that could propel an agent’s career. Get to know some of your firm’s outstanding brokers. Find one that you respect and admire, and try to form a mutually beneficial relationship with him or her. Ask the person to mentor you, and offer your support services to her or her team when the workload is heavy. Over time this person is likely to include you in deals, giving you access to key commercial clients.

 
 
Seek out Clients

Agents who wait for clients to come to them fall by the wayside. Instead, find clients wherever you can. Review listings from eBay, Craigslist, and the commercial real estate section of your newspaper for sellers who may need help moving their properties.

Contact the current owners of desirable buildings to see if they are in the market to sell or expand their portfolios. You can obtain their contact information by visiting the tax assessor or county clerk’s office in the county where the property resides. Commercial listing databases like LoopNet, CityFeet, and CoStar are full of clients who already have representation, but these sites can keep you informed of key market trends and players, which can be useful in the future.​

 
 
Be Prepared for Long Closing Cycles

Commercial real estate isn’t like residential when it comes to the time to get to a transaction. You often must work with clients for quite a long time while they do their due diligence and a lot of research to be sure they are buying the right location for business.

Author:

 

 
 
 
 

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

A Business Accounting Service that Does More

Dedicated to Small Business
Focused on Growth
Pro-Active
Builds Business Credit
Payroll Services
Analytics to Control Costs
Builds Profits
Debt Resolution
Provides Affordable Financing

+++++More

A CFO service that provides the benefits that big businesses enjoy, to the small business in every community.

Making Small Business Bigger

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Powerful Real Estate Marketing Ideas From 19 Top Experts

Powerful Real Estate Marketing Ideas From 19 Top Experts

Being in real estate is tough business, especially when you only get paid for the performance and results you deliver. We’ve talked to 19 of the top experts in real estate, real estate marketing and real estate PR to bring you their best real estate marketing ideas. These will get you the close you are after whether you’re working with a buyer or seller.

1

#1. Pam Danziger – Unity Marketing

@PamDanziger

As a high-end real estate marketer, your primary responsibility is to create a perception of luxury for a home that becomes the reality and expectation of the potential home buyer. Creating that luxury perception becomes the key. It requires effective marketing strategies that draw the affluent home buyer. That means every potential customer contact – from online listing, advertisements, listing flyers, brochures, direct mail contact – must communicate the luxury story aimed to entice the potential luxury buyer.

The Secret: It’s Not About More Marketing; It’s About More EFFECTIVE Marketing

To sell a million-dollar house in a slow market, you don’t necessarily need more marketing or advertising, but you need more EFFECTIVE marketing and advertising. Here are some research-based ideas to help real estate marketers sell more million-dollar homes in a luxury housing market that has suddenly gone cold.

Brand Name Drop

In today’s marketplace, luxury brands are cultural currency. They talk to the quality and value of a million-dollar home. Real estate marketers should take a full inventory of the brands reflected in the home, not just the appliances, but the fixtures, local name-brand architects, designers, and contractors that are reflected in the home. Luxury brands in the home testify to the luxury price tag, Use them.

Tell Stories About The Home, Don’t Just Describe It’s Features

Real estate listings are just that: fact-based objective listings of the home’s features. But such listings – square footage, lot size, number of bedrooms, baths, etc. – tell the prospective buyer nothing about the experience of living in the home. Story-based listings that weave the home’s facts and figures into the story romance the listing and make it come alive. Don’t just write a listing, tell a story about the home.

Hire A Writer

A picture may be worth a thousand words, but in today’s internet-powered, social-media driven, content-marketing world, a thousand words need to go along with that picture. Those thousand words must tell stories engaging enough to make the prospective home buyer curious enough to call the agent and set up an appointment to experience the home for themselves.

Real estate agents think nothing of hiring professionals to do their photography and videography, yet they write the listing themselves. This is a huge mistake! Writers can take that fact-based listing description, including the extensive brand-name inventory, and tell a story about the home that will romance the listing and make it pop! Plus, writers are fairly inexpensive to hire. Put one on the payroll and see the difference it makes to the listings and your sales.

2

#2. Bob Gordon – Remax

@BobGordon

Blog

This is a low cost, organic route to lead generation.   Beyond blogging, you can share your content in Groups on Social Media, use your posts as material for a Drip Marketing campaign and even share Client Testimonials in your Blog. I do all of this and more with my website: boulderrealestatenews.com

Recently I’ve created a electronic newsletter, using my BLOG content as the stories, so that interested consumers can click to my website.

Interact on Social Media

Interact on social platforms, especially in Groups. Specifically, in a local FB group called the 8-Oh-Oh-27 (named after a zip code), I posted I was looking for recommended contractors to create a list to share. I had a massive response. Over sixty LIKES, and another 50 comments, about a 1/3 wanted in the material, the rest wanted a copy.

Utilize Video

I have published over one hundred videos, some of which have been viewed extensively. My favorite videos are quick post-closing client testimonials. My clients thank me by name and share how excited they are to be in their new home. They mention the things I did well – the marketing, the communication, the strong negotiation skills. Then I post the video to my Blog, share on Social Media and I TAG everyone involved when sharing — the closer, the other agent, the client, the title company, the mortgage lender. These videos get great exposure.

3

#3. Luca Alessandrini – Online Optimisim

@_Luca_Luca

Building and Maintaining Relationships Online

A key activity to building relationships is an email newsletter. Through platforms like Emma or Mailchimp it has never been easier to handle create and distribute your own email newsletter. Letting past, current and potential clients know your activities including listings, speaking opportunities, closings, open houses, even personal events like weddings, births and graduations are a great way to keep clients engaged. This contributes to increased trust, referral opportunity and relationship building. Newsletters are a more direct method of communication compared to social media or blogging, two other strategies commonly used to build connections.

Building Confidence in Your Ability Through Social Media

In 2016, especially in the real estate industry, it is essential to show movement, progression, and of course, great sales. Most house buyers are not looking for the house of their dreams, but the best home for them. By connecting clients to the best home for them, they can provide strong testimonial, key content to be published on your social media accounts. Overall, real estate agents must communicate their ability to match homes with clients and build relationships with past, current and potential clients to best increase their leads and improve their business..

4

#4. Karim Wahba – Realty One Group

@WahbaRealtor

Price Under Marker Value

If the fair market value of a house is $500,000 for example, sometimes I advise my sellers to list slightly below the market value. What this does is it exposes the property to so many more potential buyers & so many buyers schedule appointments to view the property. This often results in multiple offers being written on the property & a bidding war ensues. This benefits the seller, in many cases the final purchase price ends up surpassing the fair market value. People want what other people want, so they keep bidding up!!

Limit Showings & Create Deadline

By limiting the showings of a property to one open house, this means many buyers will come in to see the house during this 3 or 4 hour window as that’s the only opportunity to see the house. This almost ensures that an open house will be packed with potential buyers. The more crowded the open house, the more buyers feel like everyone else is going to bid for this property so I’ll bid the highest.

If the open house is on a Saturday, I like to create a deadline to receiving all offers by noon on Monday. What this does is it also creates a sense of urgency & subconsciously buyers automatically prepare to compete with other offers.

Again it just plays on the notion of “people want what other people want”.

5

#5. Sam Williamson – Aims Media Glasgow

@AimsmediaUK

Retargeting

Most consumers considering purchasing real estate deliberate for months (or even years) before finally deciding on a property, and they’ll often spend significant time using the Internet to look at the various options available to them. This means it’s likely that they’ve visited your website several times to take a look at any available properties, which presents the perfect opportunity for retargeting.

For real estate, email retargeting is probably the most effective marketing method to use. The emails can be kept in the inbox and referred to when the customer feels ready to purchase the real estate.

6

#6. Blake Philpott – RE/MAX City Realty

@blakephi

Facebook Ads!

Great way to let literally hundreds of thousands of people in the community know about the listing, I will do this for all my listings, it works like magic. Exposing the listing to the highest number of people is what really brings in the money for the seller once people start to compete for the property.

Professional Videography, Photography, And Even Drone Footage

According to the real estate association 90% of buyers are first drawn to a property (online or otherwise) by good quality photographs. Don’t use your smartphone! This is one area you want to spend your money. Bright, spacious, clean photos bring people in!

Special Events

On some listings I will use facebook, instagram, and community outlets to advertise an event in the home for sale. This is not just an open house – this is a social gathering for everyone in the community to visit a well staged home fit to sell, complete with food, drinks, and even live music (if the home is large enough).

Network – Use Others’ Businesses To Your Advantage

One thing I love to do is use other people’s talents in selling a home – They will advertise for me! For example, I have many friends who are very talented artists, I often stage homes with their art. It helps sell the home and they do a lot of advertising for me as well to show of their work. It gets a lot of attention.

7

#7. Alex Barshai – Third Temple Digital

Always Hire a Professional Photographer

Images sell. As simple as that. By our nature we are very visual and professional photography makes the property shine. In fact, realtors that invest in real estate photography sell homes 32% faster and for 10-20% higher prices.

8

#8. Jay Seier – Jolly Homes

@JollyHomes

Make Sure All Your Marketing Is Trackable

Why would you spend money on marketing and not be able to track it? If it’s not trackable, how do you know it is even producing.

3 tips to make sure all of your marketing of a property is trackable:

1. Use unique URLs for all of your properties and attach Google analytics to them. www.123AnywhereSt.com or www.yourwebsite.com/123anywherestreet

2. Use tracking numbers in all advertising. You could use a toll free number with extensions or use local numbers you rent to track the incoming calls.

3. Make sure all paper materials, (flyers, postcards, etc.) point people to these unique numbers and webistes.

4. If you syndicate your listings to Zillow, Trulia, etc., make sure your profile is up to date and you make sure that the comments include your contact information or at least your name.

If you do all of these things you will not only be able to track the effectiveness of your marketing but you can also show your results to new prospects and you know that hardly anyone is doing that.

9

#9. Sep Niakan – HB Roswell Realty

@sepmiami

Professional Pictures Go a Long Way

Don’t skimp on pictures. Spend the money and get a professional to make your place look like a million bucks. Yes, your property will essentially sell itself, but to do that you need to entice people to walk in the front door, and pictures (and video) are what make that happen.

[thrive_lead_lock id=’14525′]Hidden Content[/thrive_lead_lock]

Speak Directly to the Perfect Buyer in All Your Marketing

Don’t just regurgitate the features of the place. Instead, put those features in context of the target buyers’ daily life. Think about the most likely buyer profile for your property, and “speak” to that person in the marketing you do. For example, will the space be perfect for a young single professional, a couple with a newborn, or a couple of empty nesters, or someone who simply must have a calm, serene view? (Be careful not to touch on anything that will smell like you are referencing or pushing away any protected classes.)

10

#10. Sacha Ferrandi – Source Capital Funding

@SourceCapital

Face-to-Face Marketing Generates More Sales

Go out and talk to people face-to-face. Interact with local businesses and ‘network’ as much as you can. In real estate, people often buy from someone they like and when you have an opportunity to talk with consumers in person your chances for a sale increases dramatically.

Leverage Social Media to be ‘Fun’

No one likes advertisements on social media these days. Leverage social media in a way that shows your properties, but has a light, fun message for your followers. This will not only result in more engagement, but will help you connect with millennial consumers that are just now entering the industry.

Don’t Forget About Your Website

Most people just build a real estate website and forget about it. You should be constantly trying to improve your site and adding content and photos to increase your rankings on Google and other search engines.

11

#11. Henry McIntosh – Twenty One Twelve Marketing

@2112_marketing

Utilize Visual Content

Selling real estate predominantly comes down to aesthetics, use strong, high-resolution imagery across social media platforms like Twitter, Facebook and Instagram. Use hashtags that relate to the location of the property and its selling points to help entice people to view more on your website.

You should also produce video content. Live videos ceded out on Facebook and Periscope can be highly effective. By producing a house viewing style video, you can show a huge amount of potential clients around a property in one go. Don’t do anything differently in the video, act as if you had a client physically in the property. Viewers can post questions as you go, which you can answer in real-time. Record the video so you can use it on your website and other social media channels too. This form of informative content is loved by consumers and will help physically get them to the location.

Advertise

Advertising doesn’t have to be expensive. Once you’ve created great content, advertise it across social media. This is a cheap and effective way to reach people who may be interested in the property. You can target people based on location, age, gender, interests and much more, allowing you to target your ideal demographic and encourage them to come and view the property.

Brian-Davis---Spark-Rental

#12. Brian Davis – Spark Rental

@SparkRental

Consider Inexpensive Ways to Boost “Sexiness”

The trick is to find items that are inexpensive to install, but that stand out in real estate listings. Buyers and renters make housing decisions largely on a subconscious, emotional level, then use reason to justify those decisions, so as a seller you want to brainstorm ideas that make the home feel chic, modern, sexy… without breaking the bank. For example, you can install almost any type of “smart home” technology for less than $200: smart door locks, smart thermostats, smart security systems, smart smoke and CO detectors, even smart coffee makers… each can be bought in the $100-200 range. I once bought a used Jacuzzi tub on Craigslist for $700, put it on the rear deck, and then asked $5,000 more than we were originally planning. The phone rang off the hook for showing requests.

The Right Words Really Can Add $10,000 to the Sales Price

According to a Zillow study earlier this year, the word “luxurious” added 8.2% to the sales price of lower-tier homes for sale. Among higher-tier homes, the word “captivating” added 6.5%. They go to identify 15 words that added value to home listings, from “impeccable” to “landscaped” to “pergola”.

Be sure to remind prospects of the expected benefits for a certain neighborhood, but also be sure to point out better-than-expected features of this particular home. People shopping in a trendy urban neighborhood expect to be able to walk to many amenities, so remind them the home is “a five-minute walk from Whole Foods”, but also point out the home has surprisingly spacious bedrooms for this popular urban neighborhood.

Perfect Presentability

Unless the home needs repairs and is being sold as-is, it should be perfectly clean inside and out, with flawlessly groomed landscaping and floors you can eat off of.. The name of the game is first impressions, and nothing turns prospective buyers or renters off more than other people’s dirt and grime (especially in kitchens or bathrooms). If there isn’t much landscaping to speak of, you can still find ways to spruce up the front of the house and boost curb appeal, by adding bright-colored potted plants. The nice thing about potted plants is you can reuse the same ones over and over, and move them from listing to listing as you make sales (just make sure the contract excludes the plants).

Lastly, be sure to include lots of photos of your perfectly presentable home with the listing.

12

#13. Deidre Woollard – Lion & Orb PR

@lionandorb

Write For Humans And Bots

Listing descriptions should appeal to both human readers and search engine spiders. Both have short attention spans so put the most important features of the property as close to the top as possible. On your personal website use a slightly different property description so that bots don’t see it as duplicate content.

Curate Your Photos

It’s tempting when you pay for 50-100 photos from a professional photographer to put them all in the listing description. This however can decrease the likelihood of showings if the potential buyer sees something they don’t like. You don’t need to show every room of the house and every detail, concentrate on the most visually appealing photos and also make sure you have a few single images that will work for social sharing. You can use different photos in different configurations, perhaps a smaller set for the MLS and a more expanded set on a property or brokerage website.

Use Video To Tell The Story

Most clients wants a video but not all agents provide them. A video can do more than just show off the house, it can also showcase the neighborhood and local features. Now with Facebook live and Snapchat video there are additional ways to create an in-the-moment experience of the home and the neighborhood. By 2017, video will be nearly 3/4 of internet traffic and video is increasingly a part of the real estate discovery experience.

13

#14. Jason Parks – The Media Captain

@themediacaptain

Invest In A Professional Photo/Video Shoot

Hire a local photographer that can also shoot/edit video. Have him/her take professional pictures at your office and on location at a home. Make sure you also arrange for some of your top clients to come to your office to get photographed and record video testimonials.

This entire photo and video shoot can be accomplished in 90-minutes. It will provide you with hundreds of pictures and great video content. This can be applied to your website, social media channels, online advertisements, direct mail and much more.

The key to obtaining successful content is to make sure you plan out the entire shoot based on location, who you’ll interview and what key points you want to get across. If you prepare, you will obtain amazing assets for your marketing channels.

14

#15. Tania Matthews – Keller Williams Classic Realty

@taniasmatthews

Timing is Everything

If at all possible, list on a Thursday and host an open house on Friday, Saturday, and Sunday directly following the listing. You can door knock and circle call around the area informing neighbors about the upcoming open house and to “choose their neighbors.” It’s also a good idea to list well before the open house on the MLS, Zillow, Realtor.com, and Facebook.

Snail Mail Still Works

Just listed postcards to the neighbors and sphere. You can have this automated using Prospect Plus. Mailing renters in the area and letting them know they could own the house for $XXX/month for less than they’re paying for rent. We’ve also seen success with mailing local area investors (if applicable to the property) and your database talking about the ROI.

Blogs & Videos

If you have a strong online following, creating a blog post on the property can help capture interest, especially if it’s a unique listing. What we love to do is also create a teaser video using our DJI drone of a new property coming to the market.

#16. Chase Michels – Brush Hill Realtors

@PattisellsDG

Stay Social

Social media accounts including Facebook, Instagram, Twitter, Google +, Pinterest, etc.. Link all of your social media profiles together by using www.ifttt.com.

This site will allow you to tie together your accounts so if you post on one application it will be applied to all, this is a great way to save time and keep all accounts updated.

Social Advertising

Run Facebook, Twitter and Instagram ads. These companies allow highly-targeted ads to run to the exact demographic that a potential buyer may come from.

We do this by initially creating a YouTube video. YouTube is important because it ranks very high on google searches so your videos will be easy to find when searching your name or the property address. We then load the videos to the appropriate social media and “boost” or promote the video to whatever demographic we may be targeting.

If you are hosting an Open House in a few days you can boost that video to a 2-mile radius of the home, people aged 35-65+, household income of $100K+. The demographic data these companies offer is pretty accurate so it allows for cost effective advertising.

Create A Facebook Business Page

Promote your services on there and try to grow a following. Once a client “likes” your page they will begin to see your posted content on their timeline. Share your posts to the wall of the clients’ home you are advertising. This shows your client the types of marketing you are doing, but it also promotes that post to all of the clients connections as well.

Retargeting

Install pixels on these ads to allow for re-targeting to these potential clients. Re-targeting remains to be a cost effective way of marketing to a client who has shown interest.

Reviews

Get reviews on sites such as Zillow, Trulia, Yelp, Realtor.com. Profiles with just 5-10 reviews get 50% more traffic than profiles with 0 reviews.

Go Professional

Provide a professional photographer to capture the property at its best. According to a Redfin study, homes that are professionally photographed sell for at least $934 and as much as $18,819 more than homes photographed by an amateur. The study also shows that homes photographed by a professional garner 61 percent more online views. We understand that web appeal of our listings is a huge selling point, this is why we hire a professional photographer for every home.83% of home buyers believe the most valuable feature of a website is the photos. This is why it is imperative for our listings to have the best possible photos online.

Single Property Websites

Provide a unique single-property website solely for the purpose of marketing the home to potential buyers. Buyers can use this site to view information and photos of your home while also scheduling a showing with just a click.

Go Offline

Print marketing of the home including newspaper ads, brochures, flyers and postcards. 79% of households say they read direct-mail, sending out 5,000 postcards allows over 3,900 potential buyers in the neighborhood to see the ad.

Blogging & SEO

Create great blog content consistently. This is extremely important and helps SEO rankings immensely.

Go Local

Sponsor local charities or events. This is a great way to give back to your community while also marketing yourself.

Stay In Touch

Email drip campaign your farm area or database.   Make sure content is local and thought provoking, if not clients will not engage.

Use Video

Start using video for listings. It allows potential buyers to get a better idea of the actual space. Also, 3D cameras and drones are extremely important when marketing a home online.

15

#17. Dave Kohl – First In Promotions

@DaveKohlOnline

Look To Buy What You Want to Sell

The first thing to do is to look to buy the same home you are looking to sell. Do a search on real estate specific web sites for the same number of bedrooms and baths, and for as many of the features it allows which are similar and within the same general vicinity.

When the results come up, select to review from lowest price to highest price. Carefully review every similar property which comes up no matter what the price. If there is a photo spread, look at every photo. Keep a list of the best selling points from each ad, as well as which elements of the photo(s) which best catch your attention.

Do an honest comparison of the best selling points and photos you find from all of these ads. For your next step, go back online and search for recently sold homes in your community and note prices on recently sold similar homes.

Next, expand your geographic parameters. Search for a similar home for sale in a different city/state with a similar climate and size, using the same criteria. Make separate notes about what you like and don’t like about each ad. Doing this can lead to more selling points than other local agents are currently using.

Go back and review the highest priced properties within your search parameters. What do they have that yours doesn’t? Is it something you could easily add? If not, are there ways to show the value of yours?

For example, suppose a similar home to yours has a built-in swimming pool and yours doesn’t. Your selling points could include “Close to city park & pool”. Without saying it, make someone researching area think “I could save $10,000 by walking to a pool someone else maintains!”.

Ideally, by comparing the home you wish to sell against others for sale, you will come up with both unique features and specific selling points. Your best result is to be able to list the home with something along the lines of “largest bedrooms and closest to train station of any 3 bedroom home in (community)!”.

Many agents fail to update their information and selling points regularly. Take notice of how long the properties you are looking at have been on the market. You might find ads which haven’t changed in six months, thus taking away any urgency to pursue that property. Your property should always be advertised with “fresh” information and be updated frequently whether the price changes or not.

Continue to monitor the advertising of those similar local properties and watch for others coming on the market. You need to make sure that your selling points are still current along with looking out for newer ones.

16

#18. Jeff Knox – Knox & Associates Real Estate Brokerage

@dfwknoxre

Identify Your Probable Buyers

For instance, if you are listing a larger home in a neighborhood known for its great schools, identify your probable buyers and leverage your online marketing to target those buyers. For the house in this example, your most likely buyers will be a family with children needing good schools and a larger home.

Reverse Prospect on MLS

Most MLS systems now allow Realtors to reverse prospect to find agents who have clients looking for a home in the area of your new listing. Contact these agents and let them know about your new listing.

Contact All Realtors Who Have Sold A Home In The Neighborhood

Contact all agents who have sold a home in the neighborhood within the past year. Most likely, they have some “sideline buyers” who are just waiting for the right house to hit the market. Sideline buyers do not search daily so they may not see your new listing. Be proactive and reach out to these other agents.

#19. Greg Chaplain – The Real Estate Group LLC

@TREGtweets

Price It Right

The best marketing strategy ever invented is called “price it right.” The thought of pricing it high and expecting a buyer to “make an offer” is a myth. Pricing it high is a barrier to the prospective buyer seeing the property at all.

Set Up The Property Appropriately

Furnish rooms for their intended use. In other words, a dining room should showcase dining room furniture. Not a weight bench or pool table. These items should be removed and placed in storage off-site. An empty room is better than one not set for its designed function.

Be Prepared

Whether there is a showing appointment scheduled for that day or not, whenever leaving the house be sure that it is in show ready condition. (Especially if your schedule doesn’t allow you to shoot home on a moment’s notice to prepare the house for a showing)

Author

 

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

Ebizmore.com

Submit your deals and get offers from multiple lenders.

Real Estate Lending
Fix-N-Flip
Bridge/Hard Money
Stated Income
Full Doc
SBA

Business Loans
Merchant Cash Advance
Business Loans
Equipment Financing
Business Lines of Credit
SBA
Purchase & Receivable Factoring

Personal Lines of Credit

Business Accounting

Business Credit Builder

Go to ebizmore.com and register today!

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Commercial Hard Money

Bridge Loans

  • Close in 5-7 Days
  • 65% ++ LTV
  • Loan Terms from 3 months to 5 yrs+
  • Rates Starting in the 7’s
  • Interest Only
  • All Property Types

Fast and Easy

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

Stated Commercial Mortgages

  • Up to 80% LTV
  • 560+ Credit Score
  • Purchase, Refinance, Cash Out
  • Lite, and No Income Documentation
  • 100k t0 $50 million +

Property Types

  • Multifamily
  • Light Industrial/Warehouse
  • Mixed-Use
  • Office
  • Retail
  • Self-Storage
  • Mobile Home Parks
  • Single Family

All Property Types

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

Make A Difference

Help your real estate investors and small business clients get the optimal financing they deserve and the additional services that save them money and grow their business.

Feel the Difference

Having lenders compete for your clients business with speed and professionalism while having your own underwriting professional assure that the process is streamlined make you feel all tingly inside.

Earn the Difference

Earn on every product and service! With a vast array of these products and services you can expand your reach, product yourself from the ebb and flow of the economic rotation. Building strong relationships with clients will result in a continuous flow of commission and residual income.

We are the Cause of the Difference

Join the Difference Now

EBIZMORE

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

All The Top News Sources

And More……

Keeping You On Top Of Your Game

Subscribe To Our Newsletter

Read Now 

Motivational Quotes To Kick Start Your Day

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

_____________

If you can have the passion, then passion will carry you, it will motivate you. It will allow you to overcome the obstacles. – Ben Caballero, of HomesUSA.com 

_____________

You’ve got to have your goal so big that you have to take huge actions to achieve it. – Mark Spain, Real Estate Broker

The Funny Side of real Estate 

“Please, tell me more about how you’re an expert in real estate because you watch HGTV.” -Someecards

 

You Need It

Business Loans

  • Merchant Cash Advance
  • Business Term Loans
  • Equipment Financing
  • Business Lines of Credit
  • SBA
  • Purchase & Receivable Factoring
  • Start Up

_______________

Non-Profits
Real Estate Sales
Auto sales

Lawyers
Gas Station
Farming
Construction
Contractors

Trucking
Day Care Advertising Marketing
Floor
Fence
Roofing, Restaurants
R.E. Management
Consultanting
Insurance
and much more

_______________

Unsecured
Secured
Limited Doc
Full Doc
Fast Funding
Monthly Payments
Starter Programs
Bad Credit

 

We Got It

Now You Can Too

EBIZMORE

Invest Securely and Help Small Businesses

  • Earn up to 24%
  • Start with as little as $1,000
  • 3 Tier Security Program to Protect Your Investment

Start and manage your own retirement, rainy day or health care fund, or simply make money on your money.

Small business is the heartbeat of our communities and you can help them grow by securely investing in their growth.

Short term (6 Months) with low rates (1/2 of typical MCA’s) with monthly payments.

For the discerning business owner it’s a sensible alternative to grow their business.

For the investor, it’s a great way to securely earn high returns.

Want to Learn More

A Business Accounting Service that Does More

Dedicated to Small Business
Focused on Growth
Pro-Active
Builds Business Credit
Payroll Services
Analytics to Control Costs
Builds Profits
Debt Resolution
Provides Affordable Financing

+++++More

A CFO service that provides the benefits that big businesses enjoy, to the small business in every community.

Making Small Business Bigger

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

Ebizmore.com

Submit your deals and get offers from multiple lenders.

Real Estate Lending
Fix-N-Flip
Bridge/Hard Money
Stated Income
Full Doc
SBA

Business Loans
Merchant Cash Advance
Business Loans
Equipment Financing
Business Lines of Credit
SBA
Purchase & Receivable Factoring

Personal Lines of Credit

Business Accounting

Business Credit Builder

Go to ebizmore.com and register today!

You Need It

Business Loans

  • Merchant Cash Advance
  • Business Term Loans
  • Equipment Financing
  • Business Lines of Credit
  • SBA
  • Purchase & Receivable Factoring
  • Start Up

_______________

Non-Profits
Real Estate Sales
Auto sales

Lawyers
Gas Station
Farming
Construction
Contractors

Trucking
Day Care Advertising Marketing
Floor
Fence
Roofing, Restaurants
R.E. Management
Consultanting
Insurance
and much more

_______________

Unsecured
Secured
Limited Doc
Full Doc
Fast Funding
Monthly Payments
Starter Programs
Bad Credit

 

We Got It

Now You Can Too

EBIZMORE

Stated Commercial Mortgages

  • Up to 80% LTV
  • 560+ Credit Score
  • Purchase, Refinance, Cash Out
  • Lite, and No Income Documentation
  • 100k t0 $50 million +

Property Types

  • Multifamily
  • Light Industrial/Warehouse
  • Mixed-Use
  • Office
  • Retail
  • Self-Storage
  • Mobile Home Parks
  • Single Family

All Property Types

Ebizmore for all your investment real estate financing needs.

Learn More – Do More – Earn More with ebizmore

Learn * Download Forms * Submit

Register Now

or

10 Tips to Step-Up Your Real Estate Social Media Marketing in 2020

10 Tips to Step-Up Your Real Estate Social Media Marketing in 2020

Social Media Marketing in 2020

real estate social media marketing tips

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2020.

1. Use the Right Real Estate Hashtags to Optimize Your Content

Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your real estate brand.

You can use real estate hashtags for your content, as an excellent way for homeowners and buyers to find you. But, hashtags are an even better way for you to discover potential buyers and opportunities for your real estate business.

Here is a full guide on Instagram hashtags that we’ve created in a previous blog post.

real estate hashtags for social media

Here are some hashtags you can use to find potential homebuyers or to attract potential real estate clients:

Generic Real Estate Hashtags

#realestate #realtor #justlisted #broker #forsale #homesale #newhome #househunting #dreamhome #properties #homelisting #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #reo #fixandfliphouses #homeevaluation

Real Estate Agent Hashtags

#investmentsales #realestate #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #homebuyer #realestateinvestment #propertyforsale #businessbrokerage  #commercialboardofrealtors #business #realtoroffice #banking #invest

Customized Real Estate Hashtags

#[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property

Since Instagram only allows a maximum of 30 hashtags per caption or comment, I’ve included 30 hashtags that you can use for more general real estate Instagram posts. I would recommend you do some keyword research and choosing hashtags that are more relevant to your real estate brand and targeted location. You want to experiment with your hashtags and change them up depending on what works.

Use Hashtag Tools

If your hashtags aren’t generating the engagement you’d hoped for, there are some great hashtag tools available to help you take the guesswork out of which hashtags to use. Hashtagify is a popular tool that makes suggestions for twitter hashtags, as well as allowing you to track and analyze hashtags. Ritetag offers hashtag suggestions for images or text on any site, based on real time engagement data. Both services offer free trials, if you’re unsure they’ll be worth it.

real estate social media hashtag generator

2. Include Realtor Quotes in Your Content Strategy

If you run a real estate business, you probably know how difficult it is to come up with quality content for your business. You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes.

Real estate quotes and testimonials are a great thing to include, and a way to improve your overall content strategy. The fun and chatty nature of sharing quotes can help you build trust and camaraderie with your audience. You can use the real estate quotes and turn them into image quotes!

1. Funny real estate quotes

funny real estate quotes

2. Real estate inspirational quotes

real estate inspirational quote

3. Real estate sayings

real estate sayings

4. Real estate agent quotes

real estate agent quote

There are so many different realtor quotes you can use to create social media graphics for your real estate business. These examples are just a guideline and you can write your own quotes that make sense for your real estate brand.

5. Real Estate Testimonials

real estate testimonial

You can also contact previous customers and see if they are willing to give any customer testimonials. With testimonials, you can then use tools like Snappa to turn these quotes into social media graphics for your real estate social media marketing needs.

3. Utilize The Best Social Media Tools for Your Real Estate Business

Time is always a scarce resource, so maximizing efficiency is important in real estate social media marketing. There’s always something else to do, and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers and save time. The folks at G2Crowd.com have created a grid to compare some of the different real estate softwares in the industry.

With the amount of technology and resources available online today, you have the ability to simplify and automate marketing for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.

1. Free Stock Photos to Find Realtor Images

Getting professional photos taken can be quite expensive and although it’s often worth it to pay for professional imagery, you may not have the budget. The good news is, you can get photos for free that will work well for your social media marketing. There are plenty of websites that offer free stock photos, but some of the best ones for real estate images, include:

free real estate stock photos

2. Creating Real Estate Social Media Graphics

Once you acquire great stock images, you’re off to an excellent start. But having bare stock photos isn’t enough. You need to be able to customize your social media posts to resonate with your audience. Using stock photos, you can create customized social media graphics with text, shapes, icons, and much more to help cater your message and really reach your target audience.

Infographics are a great way to engage with people and they provide an easy way for your readers to consume your content. If you’re looking to highlight quantitative information, creating a real estate infographic is the way to go! Done correctly, an infographic is a highly shareable piece that shows industry expertise. I’ve compiled a list of some infographic examples to help you get started.

Venngage wrote a great post that explains the benefits of using infographics in real estate and we offer a selection of pre-designed infographic templates for your needs. Check them out!

Snappa is a great tool, and can help you create these real estate social media marketing graphics. You have the ability to select from a large collection of free stock photos and you can build a graphic with text and icons – all in one application. You can learn more or start your free trial here.

snappa real estate social media graphics

3. Automating Real Estate Social Media Marketing Posts

Consistency in your social media posts can make a huge difference in your social media performance. Having a consistent post schedule is essential, but that can be extremely tough in the real estate business where your schedule is always changing.

That’s why we suggest using free tools and online resources to help you automate your social media posts. That way you can prepare content ahead of time, and keep your posting to a regular schedule, even if your schedule is variable.

buffer scheduling out real estate social media posts

Tools such as Buffer and Hootsuite are great tools to use to schedule your social media posts for your real estate business. Once you’ve finished creating your social media graphic, you can integrate Snappa with Buffer to automate your social media posts to go out on a specific date and time.

4. Generate Valuable Real Estate Blog Ideas

Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels. But how do you do that?

Coming up with real estate blog ideas can be tricky, but here are some examples of blog post ideas you can use to help improve your real estate marketing:

  • Articles on market predictions and market statistics
  • Tips for homeowners and what they should know when buying or selling
  • Posts about the neighbourhood and information about the community

Put yourself in the shoes of a new homeowner who may already be in the area or those looking to move into the area. What would you want to know? Chances are someone else is wondering the same thing. These blog post ideas will help familiarize your readers with your expertise and your real estate brand.

Examples of the Best Real Estate Blogs

To give you a better idea of what works for great real estate blogs, here are a few real examples that generate a ton of traffic and have posts that are a key part of their lead generation.

The BREL Real Estate Team

The BREL team based out of Toronto does a great job with their real estate blog. They focus on local content and on information that homeowners and home buyers actually want to see. They showcase their listings weekly with their “real estate crush of the week” segment and it gives readers a better look at great listings available from the team.

brel team best real estate blogs

The BREL team also includes posts focused around the consumer. These posts include Q & A segments on various topics related to real estate, as well as posts relating to the real estate industry and statistics to back it up. They put themselves in the clientele’s shoes and create content surrounding their consumer base.

Zillow.com Blog

Another great real estate blog you should check out is by Zillow. Zillow is a real estate marketplace where you can search for listings, compare home values, and connect with other real estate professionals. The Zillow blog provides great articles that once again relate to the average consumer. Posts filled with “what you need to know” or “market trends” to better educate their readers. These blog posts provide value to their audience and help their readers make more informed decisions.

zillow best real estate blogs

5. Optimize Real Estate Facebook Posts and Ads for Realtors

Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform Success from both paid and organic content and it is your time to join in and take advantage.

Real Estate Facebook Posts

You want to start by having the right Facebook posts that won’t bore your audience and will help your real estate business attract new leads. Some popular real estate Facebook post ideas include:

  • Real estate tips relating to buying and selling homes for inexperienced individuals
  • Showcasing local businesses and events happening in the community
  • Holding giveaways or contests to help build awareness and drive engagement
  • Real estate stories and testimonials from previous buyers or sellers and their experience
  • Professional images and graphics of new homes on the market (Use tools like Snappa)

What you want to avoid is overselling your audience. Yes, the main objective of your business is to sell homes, but social media is a long-term play and your audience will buy a home when they’re ready. No point in pushing a sale, when your followers are not looking to buy or sell.

Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind. Here is a detailed post we wrote on Facebook post ideas all businesses should use!

Create The Right Realtor Ads to Generate More Leads

Facebook offers more than just a social environment for people and pages. Facebook has access to an enormous amount of valuable data, due to the massive quantity of users using the platform to express everything from opinions to preferences. This data makes paid advertising on Facebook very cost-effective, if done right.

As a real estate business, you can target your ad to an audience in a very specific area with specific interests. Along with that, you can choose to target an audience based on their spending habits, their household income, their relationship status, and much more. This opens up a window of opportunity for you to get creative and to form great ads to connect to the exact audience for your real estate business.

Facebook also offers carousel ads, multi-image ads which are a great option for real estate agents trying to promote listings and open houses. Carousel ads allow you to show both the exterior and interior of a home, which both captures attention and gives the potential buyer a fuller picture of the different benefits of the house.

6. Share Your Real Estate Success Stories

It may seem like posting every time you close a deal is just bragging, but it actually helps build trust and confidence in your real estate brand. The more people see you both buying and selling, the more they’ll trust you when the time comes for them to need your services.

real estate success stories

User generated content is especially powerful in this case. Share people giving a shout out to your page, and if your customers are on social media themselves, they can always tag you to generate even more engagement and interest. But even if they aren’t posting about it, whenever possible try to get a photo with the happy customers in front of their new home, and share it on your social media channels.

7. Consider Accessibility

It’s easy to forget about accessibility when you barely have time for social media marketing as it is, but doing so can be unwise. There are a few simple rules to follow, and they can help your marketing reach an even wider audience.

When posting video, always include closed captions. They’re absolutely essential for the hearing impaired, but beyond that 85% of all Facebook videos are watched with the sound off. Captioning the video allows your audience to consume your content in a way that works for them, which makes it more likely that they’ll stay interested. Similarly offering image descriptions of some kind, either in the caption of an image or using instagram’s alt text feature (located in the advanced settings), is a must. Image descriptions don’t need to be fancy, simply describe what people are seeing so those using screen readers are in on it too!

facebook image alt text

If you are lucky enough to offer bilingual services, run ads in multiple campaigns in the different languages you speak. Just make sure to send them to the relevant landing pages, so that potential customers will be able to find you in the language of their choice. The key is to make it easy for everyone who needs your services to find them.

8. Make Video Part of Your Realtor Strategy

Video is a great option for connecting with your audience. It’s dynamic and engaging, and it typically performs well both in the algorithms and in engagement.

Don’t be afraid to get in front of the camera and be yourself. Remember to put yourself in the shoes of the consumer, and make sure your videos offer value. Educational and informational videos are often a huge success, you can offer general information like how to find a good mortgage broker, updates on the industry, or things relevant to your local community.

Another popular choice is the live video. “Going live” may be intimidating at first, but it’s a valuable way to reach your audience and drive even more engagement. Live videos allow you to host a live Q & A session, such as “Ask Me Anything About Buying a House,” which you schedule ahead of time, so you can share your expertise directly with your potential customers.

9. Collaborate With Local Businesses And Experts

Many realtors have partnerships with other local businesses, such as photographers, mortgage brokers, home stagers, and inspectors. It can be valuable to connect with others in your community, and when you do it’s easy to give each other a boost on social media. You can share each other’s content, and even create content together, and even create resources together.
real estate community collaboration

Remember that it’s not just about waiting for them to share your content. In fact, promoting them can help you to establish greater trust and credibility.

10. Collect Real Estate Reviews

These days, most people are not going to hire anyone for anything until they’ve read a few reviews. That’s why it’s vital that you collect reviews and make it easy for potential customers to see them.

facebook real estate review

On Facebook, the Reviews tab is located to the left, and you can send a direct link to clients after working with them, to remind them to leave you a review. You can find this link under the Settings section of your Page once Reviews are enabled.

reviews on facebook for realtors

When a potential customer is on the brink of hiring you, they’ll likely be looking for reviews and testimonials to give them a clearer picture of what working with you may be like. That’s why having positive reviews right on your social media platform is so valuable. If you’ve been doing a good job with your social media marketing, great reviews will be just one more reason they’ll trust you, and choose you to help them.

Final Thoughts

The influence of social media and online marketing has made a huge impact on the real estate market. Social media has changed the way that real estate businesses reach their clients and has forced companies to be more interactive and more customized to their audience.

Time is always a rare resource for business owners and real estate brands are no different. Making time for real estate social media marketing can be tough, but there are several tools and ways for real estate companies to minimize the work and maximize results. By optimizing ads and social media posts, businesses should see better performance on social posts. If you’re looking for more ways to increase exposure for your business, check out this article on real estate marketing ideas.

Focus on generating content surrounding your end-user. Once you know what content to create, use available free resources to create professional content with excellent visuals. Put yourselves in the shoes of your consumer. What would you like to see if you were buying and selling a home? Cater your content and you will see great results.

Do you have any real estate social media marketing tips or realtor content ideas to share? Let me know what you do for your social strategy in the comments below!

About the author: Nick Le is the marketing manager at Snappa. He has published several articles relating to social media marketing.

 

Stay On Top of Your Game.
Weekly Updates 
Enter Your Email Address Below.

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

 

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Toda

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Read Now 

Motivational Quotes To Kick Start Your Day

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

_____________

If you can have the passion, then passion will carry you, it will motivate you. It will allow you to overcome the obstacles. – Ben Caballero, of HomesUSA.com 

_____________

You’ve got to have your goal so big that you have to take huge actions to achieve it. – Mark Spain, Real Estate Broker

The Funny Side of real Estate 

“Please, tell me more about how you’re an expert in real estate because you watch HGTV.” -Someecards

 

Visit our Finance Blog.

The Best in Finance News and More.

Information, sales tips, marketing tips for entrepreneurs who want to build a finance or any company.

You Need It

Business Loans

  • Merchant Cash Advance
  • Business Term Loans
  • Equipment Financing
  • Business Lines of Credit
  • SBA
  • Purchase & Receivable Factoring
  • Start Up

_______________

Non-Profits
Real Estate Sales
Auto sales

Lawyers
Gas Station
Farming
Construction
Contractors

Trucking
Day Care Advertising Marketing
Floor
Fence
Roofing, Restaurants
R.E. Management
Consultanting
Insurance
and much more

_______________

Unsecured
Secured
Limited Doc
Full Doc
Fast Funding
Monthly Payments
Starter Programs
Bad Credit

 

We Got It

Now You Can Too

EBIZMORE

You Need It

Real Estate Financing

Apartments
Multifamily
Office
Retail
Industrial, Hospitals/Healthcare
Self-Storage
Hotel
Mixed Use
Gas Stations
Churches
Mobile Home Park
Special Use
Land
_________________

  • Recourse and Non-Recourse
  • Fixed & Adjustable Rates
  • Loans Available for Foreign Nationals
  • Up to 30 Year Terms
  • Owner Occupied and Non-Owner Occupied
  • Interest Only, Partially Amortized and Fully Amortized
    _________________
  • Purchase
  • Refinance
  • Cash-Out Refinance
  • Rehab
  • Construction
    _________________
  • Conventional
  • Bridge
  • CMBS
  • Fannie Mae
  • Freddie Mac
  • SBA
  • Private Money
  • Fix and Flip
  • Stated

We Got It

Now You Can Too

EBIZMORE

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Make A Difference

Help your real estate investors and small business clients get the optimal financing they deserve and the additional services that save them money and grow their business.

Feel the Difference

Having lenders compete for your clients business with speed and professionalism while having your own underwriting professional assure that the process is streamlined make you feel all tingly inside.

Earn the Difference

Earn on every product and service! With a vast array of these products and services you can expand your reach, product yourself from the ebb and flow of the economic rotation. Building strong relationships with clients will result in a continuous flow of commission and residual income.

We are the Cause of the Difference

Join the Difference Now

EBIZMORE

All The Top News Sources

And More……

Keeping You On Top Of Your Game

Ebizmore.com

Submit your deals and get offers from multiple lenders.

Real Estate Lending
Fix-N-Flip
Bridge/Hard Money
Stated Income
Full Doc
SBA

Business Loans
Merchant Cash Advance
Business Loans
Equipment Financing
Business Lines of Credit
SBA
Purchase & Receivable Factoring

Personal Lines of Credit

Business Accounting

Business Credit Builder

Go to ebizmore.com and register today!

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

Motivational Quotes To Get Your Day Started

Walt Disney

 “The Way Get Started Is To Quit Talking And Begin Doing.” – Walt Disney

Winston Churchill

 “The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.” – Winston Churchill

C.S. Lewis

“You Are Never Too Old To Set Another Goal Or To Dream A New Dream.” – C.S. Lewis

Rocky Balboa

“Life's not about how hard of a hit you can give... it's about how many you can take, and still keep moving forward.” Sylvester Stallone, Rocky Balboa  

Michael Jordan

 “I’ve failed over and over again in my life. And that is why I succeed.” – Michael Jordan

What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples

What Is Email Marketing? Definition, Tips, Best Practices, Benefits, and Examples

What is email marketing
martech-help-logo

100’s of Lenders in One Place
Ebizmore.com

Providing the difference in order for you to obtain the best rate and terms for your clients.
We Make It Possible

More Lenders
More Programs
Underwriting Specialist Review
Faster Approvals
Faster Closings
Daily Updates
  and more

Close More – Earn More

More Programs – More Opportunity

Find Out More 

Contact Us Today

Make A Difference

Help your real estate investors and small business clients get the optimal financing they deserve and the additional services that save them money and grow their business.

Feel the Difference

Having lenders compete for your clients business with speed and professionalism while having your own underwriting professional assure that the process is streamlined make you feel all tingly inside.

Earn the Difference

Earn on every product and service! With a vast array of these products and services you can expand your reach, product yourself from the ebb and flow of the economic rotation. Building strong relationships with clients will result in a continuous flow of commission and residual income.

We are the Cause of the Difference

Join the Difference Now

EBIZMORE

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

       Small Business CFO

More than an accounting service

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

You Need It

Business Loans

  • Merchant Cash Advance
  • Business Term Loans
  • Equipment Financing
  • Business Lines of Credit
  • SBA
  • Purchase & Receivable Factoring
  • Start Up

_______________

Non-Profits
Real Estate Sales
Auto sales

Lawyers
Gas Station
Farming
Construction
Contractors

Trucking
Day Care Advertising Marketing
Floor
Fence
Roofing, Restaurants
R.E. Management
Consultanting
Insurance
and much more

_______________

Unsecured
Secured
Limited Doc
Full Doc
Fast Funding
Monthly Payments
Starter Programs
Bad Credit

 

We Got It

Now You Can Too

EBIZMORE

All The Top News Sources

And More……

Keeping You On Top Of Your Game

All The Real Estate News and Tips in One Place.
Stay Ahead of the Competition
Sign Up Now For Your Weekly Updates

Save On Your Credit Card Processing

Increase Profits
0% Markup
Free Terminal Placement
Next Day Deposits
No Hidden Fees
No Cancelation Fee
Secure Payments
Full EMV/PCI Compliance

Lowest Rates Guaranteed

Same day / Next day Funding

You Need It

Real Estate Financing

Apartments
Multifamily
Office
Retail
Industrial, Hospitals/Healthcare
Self-Storage
Hotel
Mixed Use
Gas Stations
Churches
Mobile Home Park
Special Use
Land
_________________

  • Recourse and Non-Recourse
  • Fixed & Adjustable Rates
  • Loans Available for Foreign Nationals
  • Up to 30 Year Terms
  • Owner Occupied and Non-Owner Occupied
  • Interest Only, Partially Amortized and Fully Amortized
    _________________
  • Purchase
  • Refinance
  • Cash-Out Refinance
  • Rehab
  • Construction
    _________________
  • Conventional
  • Bridge
  • CMBS
  • Fannie Mae
  • Freddie Mac
  • SBA
  • Private Money
  • Fix and Flip
  • Stated

We Got It

Now You Can Too

EBIZMORE

The Fact is that 95% of Small Business was not Prepared for the Pandemic.

Our Clients Were!

More Than An Accounting Service!

Consultant * CFO *Partner

Your Success is Our Number 1 Focus.

Bank & CC reconciliation,
Accounts Payable
Accounts Receivable
Financial Reports
Payroll
QuickBooks catchup/cleanup
Invoicing
Compliance reporting
QuickBooks Online
Much, much, more.
+++Business Credit Builder

Save up to $24,000 per year!

Contact Business Viability Solutions.

No Income No Asset Personal Lines of Credit

for

Startup, New Businesses or  Personal Use

Funding Up to $250,000 

Fund starts in 7-10 Business Days.

680 FICO

Co-signer OK

NO INCOME DOCUMENTATION

100% UNSECURED

BK must be over 4.5 years

Collections, Judgments, Late Payments must be over 12 months

Learn More

Ebizmore.com

Submit your deals and get offers from multiple lenders.

Real Estate Lending
Fix-N-Flip
Bridge/Hard Money
Stated Income
Full Doc
SBA

Business Loans
Merchant Cash Advance
Business Loans
Equipment Financing
Business Lines of Credit
SBA
Purchase & Receivable Factoring

Personal Lines of Credit

Business Accounting

Business Credit Builder

Go to ebizmore.com and register today!