The 5 Pillars Of Real Estate Agent Success!
How To Prepare For Success As An Agent – Every Tool You Need For Leads, Listings & Sales
Success is nothing more than a well thought out plan. The key to success as an agent is to have an understanding of the business. However for most agents they lack the basic knowledge required to create their success plan.
The purpose of this real estate training article is to outline the major areas you must develop to experience success as an agent.
The 5 Pillars Of Real Estate Success
1. Lead Marketing
2. Listing Marketing
3. Referral Marketing
4. Database Marketing
5. Personal Management
You Must Have A Strategy For Each Pillar: Within each of these pillars you must have the tools required to experience results. Allows us to outline what these tools are for each pillar.
1. Lead Marketing:
You need to have a marketing strategy that encourages prospects to want to contact you. However, the contact method CANNOT be only by telephone – since prospects do not like to call salespeople.
Therefore you need to offer a more comfortable lead contact method, such as:
A. Family web sites
B. Landlord web sites
C. Yard Sale web sites
D. Car Sale web sites
E. Home buyer reports
F. Home deals reports
2. Listing Marketing:
How do you get listings this week? How to you maintain a steady stream of listing leads? By using listing tools, such as:
1. Free web sites for For Sale By Owner Marketing
2. CMA web site
3. Listing report web site
4. Sold report web site
5. Home Seller report web site
3. Referral Marketing:
Imagine investing your time and money to harvest leads and then to see those leads all fall through the cracks only because you did not communicate with them. That’s exactly what happens with agents and their leads.
- Research proves you must keep your name in front of leads at least 3 times per month in order for them to do business with you.
You will want to have the following tools within your referral marketing plan. Each tool is used as a reminder to your database of who you are and what you do.
1. Newsletter web site
2. Just Listed web site
3. Just Sold web site
4. Personal Portfolio web site
5. Agent web site
6. Internet homepage for leads and clients
4. Database Marketing:
How do you stay in touch with your leads and clients? You will need a database that allows you to bring all your tools under one roof. That database must be email delivery based. The database must also automatically harvest lead contact information, including their email addresses, and then deposit such information automatically into your database.
5. Personal Management:
Your success will be frustrated if you are not organized for success. Your entire real estate business must be contained inside one easy-to-use software solution that allows you to manage your success.
What Do We Recommend?
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Real Estate Training Article Summary
Success can only be realized by understanding what you must do to achieve success. Then you need to support that understanding with the right tools to get the job done. The last ingredients of success are diligence and patience. And only you can supply these critical success tools to your business.